Director, Shopper Marketing

Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for!

At PIM, We Make The Brands You Love. Our portfolio of products, from Welch’s Fruit Snacks to Sun-Maid Chocolate Raisins and Sour Jacks Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast paced office environment.

At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise.

We are looking for a Director, Shopper Marketing interested in starting a career with a top ranked and growing snack company, as part of our Sales Department at PIM’s Headquarters in Park Ridge, New Jersey. This position will report to our Chief Revenue Officer.

Overview:

The Director of Shopper Marketing will lead the development and execution of shopper-centric marketing strategies that drive brand growth, category leadership, and in-store conversion across key retail channels. This role bridges Brand Marketing, Sales, and Retail Partners to translate consumer insights into actionable programs that influence purchase decisions throughout the shopper journey.

Strategy & Leadership Develop and lead the overall shopper marketing strategy aligned with brand, sales, and commercial objectives

Define omnichannel activation plans across grocery, mass, club, dollar, convenience, and e-commerce

Serve as the internal expert on shopper behavior, retail trends, and path-to-purchase dynamics

Retail Activation & Execution Partner with Sales and Category Management to create retailer-specific marketing programs that drive traffic, basket size, and conversion

Lead the development of in-store merchandising, displays, seasonal programs (e.g., Halloween, Easter), and promotional campaigns

Oversee execution of shopper marketing initiatives across digital, in-store, and retail media channels

Insights & Analytics Leverage syndicated data (Circana), retailer data, and shopper insights to identify growth opportunities

Measure and optimize ROI of shopper marketing programs, promotions, and retailer investments

Translate insights into actionable recommendations for both internal stakeholders and retail partners

Cross-Functional Collaboration Collaborate closely with Brand Marketing to ensure consistency across consumer and shopper messaging

Partner with Sales to align shopper programs with customer strategies and joint business planning

Work with internal creative team, external agencies and vendors to develop creative assets and executional excellence

Budget Management Manage shopper marketing budgets and trade-related investments to maximize return

Optimize allocation across customers, channels, and programs

Team Leadership Build, mentor, and lead a high-performing shopper marketing team Foster a culture of agility, accountability, and data-driven decision-making

Qualifications:

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)8–12+ years of experience in shopper marketing, trade marketing, or customer marketing within CPG (food or confection strongly preferred)
Proven track record of driving results with major retailers (e.g., Walmart, Target, grocery chains, convenience)
Strong analytical skills with experience using syndicated and shopper data

Deep understanding of retail merchandising, promotions, and seasonal selling (especially in candy/confection)
Excellent leadership, communication, and cross-functional collaboration skills

Experience managing agencies and external partners

Highly commercial mindset with strong connection to Sales and revenue growth

Creative thinker with the ability to translate insights into compelling shopper activations

Agile and hands-on leader comfortable in a fast-paced, entrepreneurial environment

Passion for brands, retail, and the evolving shopper landscape

Worksite:

The PIM Brands Global Headquarters in Park Ridge, New Jersey The role requires working on site:
Monday thru Friday. Work…