Equipment Sales & Rentals Specialist

Job Purpose

In this role you will coordinate crane & equipment rentals, as well as organize the equipment inventory and related admin duties. Coordinate all company rental business. Create revenue and profit for the company.

• Responsible for all day-to-day rental activities & functions for the company.
• Generate revenue of equipment rentals while working with the outside sales reps and customers.
• Coordinate & schedule rentals, deliveries, and demos, answer incoming calls.
• Manage repair & maintenance of rental fleet.
• Prepare sales & rental contracts for sales reps.
• Work with sales reps and customers ensuring all required paperwork is signed and insurance is correct.
• Coordinate with service and sales Dept on equipment priorities and maintain a “READY LIST” for quick turns.
• Work closely with outside hauling companies to secure the best price, service & availability for all freight.
• Verify repairs with the service dept before delivery and confirm equipment readiness prior to shipping.
• Arrange all deliveries for sale and rentals.
• Take pictures of equipment before & after a rental and save in equipment file.
• Manage & maintain new and used inventory.
• Track & maintain equipment attachments on contracts, internal spreadsheets & operating system.
• Communicate clearly with WPPE sales staff, service dept & all customers.
• Communicate all rental start & end dates with sales staff & accounting dept.
• Support outside sales force.
• Perform any other duties as assigned by the General Manager.

• Update equipment master spreadsheets with what’s on rent, off rent, available to rent, etc.
• Maintain a solid customer service mentality.
• Manage inventory control & management.
• Demonstrate teamwork and B2B skills.
• Learn & know equipment specs, and be able to discuss them directly with customers to ensure they get the right gear.

Required: High School Diploma or equivalent, and 2+ years of sales, customer service, sales or rental coordinator experience.

Knowledge and understanding of construction equipment; knowledge of office practices, business correspondence techniques; customer service, and electronic filing maintenance; ability to communicate clearly and effectively and work cooperatively with customers, sales representatives, staff, management, and other associates. Must be able to proficiently utilize Microsoft Outlook, Office & Excel. CDK and Sales Force experience is a plus.

This is primarily a stationary position in a controlled temperature condition. There will sometimes be a requirement to take photos of equipment outside in the yard or shop. Finger dexterity is needed to access, enter and retrieve data using a computer keyboard, typewriter keyboard or calculator and to operate standard office equipment. The position occasionally involves bending, stooping, reaching, pushing and pulling drawers to retrieve and file information and lifts and carries reports and records that typically weigh less than 30 pounds.

We foster a collaborative team environment that values innovation and encourages creative solutions to drive positive organizational impact. Our employees are key to our success and help us stand out from our competitors. The annual salary range for this role is $65,000 to $85,000. The final compensation offer may vary based on factors such as experience, education, skills, and location. We offer competitive pay, paid time off, and comprehensive benefits, including medical, dental, vision, life insurance, and a 401(k) plan.

Lanco is an equal employment opportunity employer. All employment-related decisions, including but not limited to hiring, compensation, promotion, discipline (including termination), evaluation, training, and development opportunities, are made without discrimination based on race, color, sex, sexual orientation, gender‑related identity, pregnancy, national origin, ancestry, religion, age, military status, protected disability, citizenship, genetic information or any other category protected by applicable law.