Digital Content Manager, Marketing Studio

Role Overview

Gallagher is seeking a Digital Content Manager to lead and inspire a team of content editors as part of our Marketing Studio team. In this role, you will oversee the creation of dynamic, optimized digital content that drives leads and enhances the user experience across Gallagher's websites and creative copy. You will collaborate with cross‑functional teams, manage content workflows, and ensure the delivery of high‑quality, audience‑focused content that aligns with our business goals and brand standards.

The Digital Content Manager will be a strategic leader with a passion for digital and creative campaign content, bringing a proven ability to manage teams and projects in a fast‑paced, collaborative environment.

• Team Leadership:
  Manage and mentor a team of web content editors, copywriters, and proofreaders, fostering collaboration and ensuring high‑quality output.
• Stakeholder
  
  Collaboration:
  
  Partner with creative, digital, and division marketing teams to align content strategies with business goals and campaign objectives.
• Content Workflow Management:
  Oversee content workflows, ensuring timely delivery, quality assurance, and adherence to brand standards.
• Campaign Support:
  Collaborate with Campaign Strategists, Creative, and Web teams to develop content experiences that align with marketing campaigns.
• Style Guide Oversight:
  Partner with Global Brand team and enforce digital style guides across multiple brands, ensuring consistency and alignment with brand voice and tone.
• Process Improvement:
  Continuously refine content processes to enhance efficiency, quality, and collaboration.
• Competitive Analysis:
  Stay informed about competitors and their differentiators to ensure Gallagher's content remains competitive and innovative.
• Content Performance Alignment:
  Establish and promote best practices for content performance across all campaign activation channels, ensuring direct reports and collaborators are aligned on strategies to optimize engagement, lead generation, and user experience.

• Leadership and Team Management:
  Proven experience managing content creators, copywriters, and proofreaders.
• SEO Expertise:
  Ability to develop SEO‑driven content strategies, identify keywords, and integrate them effectively.
• Creative Copywriting:
  Proficiency in creating copy for campaigns across social media, email, and events.
• Data‑Driven Decision Making:
  Experience using analytics to inform content strategies and optimize audience engagement.
• Communication
  
  Skills:
  
  Skilled at managing stakeholder relationships, setting expectations, and collaborating with global teams.
• B2B Expertise:
  Experience creating B2B and B2B2C content, with insurance or consulting experience a plus.
• Style Guide Stewardship:
  Ability to create, maintain, and enforce digital writing style guides for brand consistency.
• Organization and Flexibility:
  Ability to manage multiple projects simultaneously and adapt writing styles for US and UK audiences.
• Collaboration and Curiosity:
  Willingness to learn new tools and systems and ask thoughtful questions.
• Education and Experience:
  
  Bachelor’s degree and at least 7 years of digital marketing, content development, or creative roles, with 3+ years in a leadership position.
• Industry Knowledge:
  Prior experience in B2B, insurance, or risk management is a plus.
• Digital Expertise:
  Proven ability to optimize page layouts, proofread digital content, and drive engagement and lead generation.
• Tools & Platforms:
  Familiarity with Google Analytics, Sitecore, SEMrush, Ceros, Marketing Cloud, Workfront, Smartsheet, Figma, and Adobe Creative Cloud.
• Project Management:
  Experience managing multiple projects across phases and global regions, meeting deadlines and quality standards.
• Global Flexibility:
  Willingness to adjust working hours for collaboration with global stakeholders.
• Data‑Driven Content:
  Experience leveraging data and business goals to create engaging content.
• Multilingual
  
  Skills:
  
  Proficiency in additional languages (e.g., Spanish, French, Portuguese) is a plus.

We offer a competitive and comprehensive compensation package. The base salary range represents the…