Product MarketingSr Mgr

Role Overview

The Senior Manager, Product Marketing & Sales Enablement represents a strategic role designed to accelerate business growth, product adoption, and field readiness. This role bridges the gap between what Product R&D builds and frontline customer-facing teams, such as Sales, Customer Success, and Support. It also ensures our Marketing channels effectively communicate that value to the market.

• Own End-to-End GTM Execution:
  Lead the go-to-market planning and commercial readiness for key product features, add-on solutions, integrations, and other customer-facing value.
• Formulate Positioning & Value Propositions:
  Craft and validate compelling, problem-oriented positioning using generative AI tools to rapidly iterate on messaging, focusing on Verizon Connect’s core differentiators and ROI.
• Establish the Product Source of Truth (SOT):
  Develop and maintain comprehensive Launch Books, product definitions, and messaging that serve as the foundation for both internal communications and external marketing efforts.
• Market-Facing Evangelism:
  Champion creative, bold ideas by acting as a product Subject Matter Expert (SME). Drive content direction for blogs, webinars, and case studies, leveraging AI tools to quickly generate and tailor external messaging.

• Develop Curriculum & Reinforcement Programs:
  Build out product education, vertical-specific information, and knowledge reinforcement pathways that go beyond basic product walkthroughs.
• Design Practical Collateral:
  Produce and maintain enablement materials, such as Sales Slicks, competitive battle cards, presentation decks, and demo environment setups.
• Optimize Pitch & Objection Handling:
  Partner with customer-facing teams to engrain product value propositions, refine the sales pitch, and leverage AI-driven competitive research for real-time objection handling and proactive differentiation.

• Gather Actionable Field Feedback:
  Cultivate deep relationships with customer-facing teams to understand the actual friction points they face in the field. Conduct regular sales confidence surveys and feedback sessions.
• Analyze The Market:
  Continuously monitor market and competitor insights, utilizing AI tools (such as Gong conversational intelligence) and win/loss analyses to pivot GTM messaging dynamically.
• Synthesize Voice of Customer (VoC):
  Connect with customers and run beta feedback programs, leveraging AI to quickly analyze verbatims, identify key pain points, and quantify competitive advantages that inform messaging.

• Drive
  
  Cross-Functional Collaboration:
  
  Act as a alignment point between Go-To-Market Managers, Product Management, UX, Learning & Development (L&D), Marketing, and ePMO to coordinate release schedules, training efforts, and GTM milestones.
• Establish Leading Metrics:
  Implement and monitor metrics to measure enablement effectiveness, including launch preparedness, training completion rates, and qualitative feedback scores.

• Bachelor's degree in Marketing, Business, Communications, or a related field; or four or more years of work experience.
• Six or more years of business experience across product marketing, sales enablement, consulting, or adjacent business-critical roles.
• Six or more years of dedicated experience in either Product Marketing or B2B Sales Enablement roles.
• Proven experience directly supporting or partnering with customer-facing teams, with a solid appreciation of how Sales and Customer Success teams operate on a daily basis.
• Travel:
  Willingness to travel as required by the business (up to 10%).

• Advanced Communication
  
  Skills:
  
  Demonstrated, executive-level communication, writing, presentation, and copywriting skills, with the ability to summarize complex technical details into clear business benefits.
• Self-Starter & Ambitious:
  Ability to operate independently in a dynamic, fast-paced environment where products are constantly being updated and iterated upon.
• Instructional Design Knowledge:
  Experience with learning management systems…