Content and Membership Marketing Manager

Description

We are seeking an experienced Content & Membership Marketing Manager to develop content and execute marketing campaigns that support member engagement, program awareness and audience growth.

Reporting to the Director of Marketing & Communications, this role supports membership-related initiatives and key organizational programs through strong writing, content development, campaign execution and project coordination.

The ideal candidate is a strong writer and storyteller who can translate organizational priorities into clear, audience-focused content, manage campaigns across multiple channels and keep projects moving on schedule. This individual should be comfortable collaborating across departments, managing multiple priorities and working independently within established marketing strategies and goals.

The Content & Membership Marketing Manager will manage day-to-day membership marketing campaigns and support a portfolio that may include sections, registries, educational programs, digital content initiatives and other organizational priorities.

• Execute marketing plans and campaigns that support member recruitment, renewal, retention and engagement.
• Develop messaging and content that clearly communicate the value of AANS membership and encourage participation in member programs, benefits and activities.
• Partner with Membership and other internal teams to develop audience-specific communications across the member lifecycle.
• Support membership renewal and dues campaigns, including messaging, content development, scheduling, execution and performance tracking.
• Use member data and campaign results to identify opportunities to improve engagement and marketing effectiveness.

• Write and edit compelling, audience-focused content for email, websites, newsletters, digital platforms, promotional materials and other communications.
• Translate complex organizational and program information into clear, engaging and actionable content.
• Maintain consistent messaging, voice and brand standards across marketing channels.
• Repurpose and adapt content across platforms to extend reach and engagement.
• Collaborate with subject matter experts and internal stakeholders to develop accurate and relevant content.

• Manage marketing campaigns for membership initiatives, educational programs, sections, registries and other assigned organizational priorities.
• Develop campaign schedules and coordinate audiences, messaging, channels, deadlines and deliverables.
• Coordinate campaign execution across email, web, digital and other marketing channels.
• Maintain marketing calendars and project timelines to ensure campaigns are executed accurately and on schedule.
• Identify opportunities for cross-promotion across organizational programs and audiences.

• Support email marketing, website content, digital campaigns and other audience engagement channels.
• Apply SEO and emerging generative engine optimization (GEO) best practices to improve content visibility and discoverability.
• Monitor campaign and content performance using available analytics and reporting tools.
• Track key performance indicators, including engagement, conversions, traffic and campaign results.
• Recommend adjustments to messaging, content and campaign execution based on performance data.
• Support testing and optimization of subject lines, calls to action, content and other campaign elements.

• Coordinate assigned marketing projects from planning through execution.
• Develop and maintain project timelines, deliverables and status updates.
• Manage multiple concurrent projects while maintaining quality, accuracy and deadlines.
• Identify project risks or dependencies and communicate them to the Director of Marketing & Communications and appropriate stakeholders.
• Coordinate with external vendors or partners when needed to support marketing execution.
• Maintain organized campaign materials, project documentation and performance information.

• Partner with Membership, Education, Corporate…