Sr. Global Marketing Director

SHORT DESCRIPTION

The Sr. Global Marketing Director will be responsible for building and leading a high-performing global marketing team. This role will drive integrated marketing strategies to increase brand awareness, enhance customer engagement, and generate high-quality sales leads across international markets. The role also includes ownership of internal marketing and communications initiatives and management of the company’s website to ensure consistent messaging, employee engagement, and alignment with company culture and values.

Success in this role requires close collaboration with senior management, as well as alignment with sales, product, and customer success teams, to ensure marketing efforts support broader strategic priorities and deliver measurable business impact.

• Strategy Development: Design and execute a comprehensive global marketing strategy aligned with RTC’s overall business objectives. Partner closely with global senior leadership, sales, product, customer success, and regional teams to ensure marketing initiatives are integrated and support company-wide goals.
• Marketing Leadership: Oversee all global marketing functions, including corporate communications, brand management, digital marketing, content creation, event marketing, lead generation, and management of the RTC website.
• Internal Communications & Engagement: Lead internal marketing and communications initiatives that reinforce company culture, improve employee engagement, and ensure consistent messaging across regions and functions.
• Team Leadership & Development: Build and develop a high-performing marketing organization. Continuously evolve team structure, tools, and processes to maximize efficiency and effectiveness.
• Performance & Impact Measurement: Establish clear marketing goals and KPIs. Track performance and demonstrate the commercial, brand, cultural impact, and internal engagement of marketing initiatives.
• Go-to-Market Strategy: Analyze market dynamics and the competitive landscape. Develop compelling positioning and messaging that differentiate RTC’s value proposition globally and locally.
• Budget Oversight: Manage the global marketing budget effectively, partnering with regional leaders to ensure optimal allocation of resources.

• 10+ years of proven senior leadership experience in B2B marketing, ideally in a global or multi-regional context.
• Strong strategic thinking and business acumen.
• Demonstrated ability to lead, inspire, and grow a team.
• Excellent project management skills and experience working cross-functionally.
• Ability to influence and drive engagement across all levels of the organization.
• Proactive, self-starter with the ability to take the initiative and drive results in a fast-paced, dynamic environment.
• Proficiency with digital marketing tools and platforms (CRM, SEO, marketing automation, analytics).
• Exceptional communication and interpersonal skills.
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Applicants must be 18 or older.

• A cohesive, collaborative, and high-performing global marketing team.
• Increased customer engagement and brand consistency across markets.
• A streamlined, company-wide approach to Linked In content and presence.
• Professional, versatile corporate presentations showcasing both global reach and local expertise.
• Regular monthly marketing updates to the Global Leadership Team, including campaign performance and upcoming initiatives.
• Marketing playbooks and toolkits to support regional teams and ensure consistent brand execution globally.
• Strong internal communications framework to increase employee awareness and alignment.
• Ownership and continuous improvement of the company website as a key marketing asset.

RTC masters the design and detail of retail, helping brands and retailers improve the shopping experience and grow their bottom line. We design retail programs and environments, execute them globally, and build products that improve retail performance. We provide our clients with a cohesive brand experience, expanded retail presence, and consistently better results at a lower total cost.

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