Marketing Coordinator - Digital Media

Let that melt on your tongue.
Your talent for communication makes it even sweeter.

Marketing Coordinator - Digital Media

Job Description

Let that melt on your tongue.
Your talent for communication makes it even sweeter.
Marketing Coordinator - Digital Media
When it comes to intelligent kitchen equipment and digital products, the RATIONAL Group is the global market and technology leader. Now its 2800+ employees around the world need help. They need someone with brains, tenacity, and enthusiasm. Someone like you.
Summary
The Marketing Coordinator – Digital Media is the visual and channel execution lead within the RATIONAL USA marketing and communications team. This role owns social media channel management and execution, live event audio and video operations, onsite photo and video capture, graphic design, and general visual content production. to produce and deploy brand-consistent visual content that reflects real operator outcomes and positions RATIONAL as the standard for professional kitchen intelligence.

This role is ideal for a visual communicator who wants to grow within a category-defining brand and build a professional portfolio across owned, earned, and event channels. The coordinator works closely with the Senior Communications Specialist to ensure consistent messaging and branding across all channels and reports to the Vice President of Marketing.


Key Responsibilities

Social Media Channel Management

• Own day-to-day social media execution across Instagram, Facebook, Linked In, and emerging platforms for RATIONAL USA.
• Develop and maintain a monthly social content calendar aligned to product launches, trade events, customer stories, and other events or activations
• Develop and support paid social media campaigns to drive lead generation and awareness across social media platforms and search engine advertising
• Monitor channel performance, compile engagement reporting monthly, and surface optimization opportunities

• Serve as the primary onsite A/V operator at RATIONAL USA trade shows, regional events, and customer demonstrations
• Capture and edit short-form video content for social deployment before, during, and after events, including NRA Show, regional rep and dealer events, and Culinary team activations
• Coordinate equipment logistics and pre-event shot lists

• Manage a library of original RATIONAL USA photography and video assets organized for rapid retrieval and deployment
• Develop and maintain a versioned asset archive compliant with brand usage standards

• Design social graphics, event collateral, and campaign assets using the full RATIONAL brand system
• Maintain internal library of graphic assets, such as process territory maps
• Adapt global RATIONAL creative assets for U.S. market use, ensuring compliance with U.S. brand and messaging standards
• Support the Content Marketing Coordinator with visual elements for email and blog content as needed

• 2 years minimum of social media management, visual content production, or B2B marketing experience
• Proficiency in Adobe Creative Suite (Photoshop, InDesign), Canva, or equivalent design tools
• Demonstrated experience capturing and editing photo and video content for professional brand use
• Comfort operating in fast-moving, high-visibility event environments with time-sensitive deliverables
• Strong organizational skills with experience managing digital asset libraries and content calendars

• Experience in B2B food service, hospitality, or commercial equipment marketing
• Working knowledge of video editing tools such as Adobe Premiere Pro, Final Cut Pro, or Cap Cut
• Familiarity with social scheduling platforms such as Sprout Social, Hootsuite, or Later
• Exposure…