Sr. Director of Sales- National Accounts (Beverage

Job Summary

Own the strategy, growth, and profitability of RTC's national accounts sales organization within the beverage division. Provide senior leadership to the assigned Sales/National Accounts team translating divisional and corporate strategy into actionable growth plans. Serve as RTC's senior-most relationship owner for the company's largest and most strategic national clients, and as a key member of the Ready leadership team shaping long-term sales strategy, organizational capability, and investment priorities.

• Lead, mentor, and develop the National Director of Sales and other sales leaders on the national accounts team; build organizational bench strength and multi-year succession plans.
• Set the overall vision, goals, and performance standards for the national accounts sales organization, cascading them through subordinate directors and managers.
• Partner with Human Resources and Ready leadership on organizational design, senior sales talent recruitment, and compensation structure for the division.
• Own performance management and development planning for direct reports, and provide oversight of the broader team's growth and capability building.

Own the strategy, growth, and profitability of RTC's national accounts sales organization within the beverage division. Provide senior leadership to the assigned Sales/National Accounts team translating divisional and corporate strategy into actionable growth plans. Serve as RTC's senior-most relationship owner for the company's largest and most strategic national clients, and as a key member of the Ready leadership team shaping long-term sales strategy, organizational capability, and investment priorities.

• Lead, mentor, and develop the National Director of Sales and other sales leaders on the national accounts team; build organizational bench strength and multi-year succession plans.
• Set the overall vision, goals, and performance standards for the national accounts sales organization, cascading them through subordinate directors and managers.
• Partner with Human Resources and Ready leadership on organizational design, senior sales talent recruitment, and compensation structure for the division.
• Own performance management and development planning for direct reports, and provide oversight of the broader team's growth and capability building.

• Own the multi-year growth strategy and annual operating plan for the national accounts business, aligned with Ready division and RTC corporate goals.
• Identify, evaluate, and pursue new national account opportunities, including expansion into adjacent categories, channels, and markets.
• Serve on the Ready division's leadership team, contributing to divisional strategy, investment priorities, and evaluation of growth opportunities including potential acquisitions or partnerships.
• Lead the negotiation and final approval of enterprise-level, multi-year agreements and strategic contracts with top-tier national clients.

• Own full P&L accountability for the national accounts business, including revenue, margin, and expense performance against plan.
• Set enterprise-wide pricing strategy and approval thresholds; ensure pricing architecture supports margin and competitive objectives across all assigned accounts.
• Present sales performance, forecasts, and strategic plans to the Senior Vice President and other senior executive leadership.

• Serve as RTC's senior-most sales relationship owner for the company's largest and most strategic national clients, engaging at the VP/C-suite level.
• Represent RTC in high-level industry events, executive business reviews, and strategic partnership discussions.
• Personally lead or oversee negotiations for the most complex, highest-value client agreements, stepping in to support the National Director of Sales as needed.

• Partner with Legal, Finance, Supply Chain, and Product Management leadership to shape enterprise policies, product roadmap, and supply…