Senior Vice President of Business Intelligence

Overview

Who We Are At C.A. Carlin, we take brands to new heights. We are one of the leading privately held sales agencies in the industry. Thanks to nimble growth and our association with our operating partners, C.A. Fortune and C.A. Ferolie, we have built a brand value unlike any other in the CPG industry.

What We Do Since our start in 1962, we have built industry relationships on the foundation of trust and action. We turn information into insight. We convert insight into programs. We drive programs that consistently deliver results to our clients, on their timeline. We have more than 400 associates and multiple offices throughout the country. We represent top brands across many categories, including confectionery, snacks, grocery, beverages, frozen, dairy, etc.

• The Senior Vice President (VP) of Business Intelligence owns the vision, strategy, operating model, data assets, tools, governance, and talent required to deliver best-in-class analytics, insights, and data solutions across the organization. As a senior leader, this role ensures Business Intelligence is embedded in decision-making, fuels revenue generation, strengthens client partnerships, and serves as a core competitive advantage for the agency.
• Ideally local to the Chicagoland area, will observe a hybrid schedule in office 3 days in Schaumburg, IL

• Enterprise BI Strategy & Executive Leadership
  • Own the enterprise Business Intelligence vision, strategy, and roadmap across Insights, Category Management, and Data
  • Translate organizational and commercial priorities into scalable analytics capabilities and insight-driven frameworks
  • Act as a strategic advisor to executive leadership on performance management, growth opportunities, and data strategy
  • Ensure Business Intelligence evolves in step with agency growth, client complexity, and retailer dynamics
  • Define and champion an agency‑wide approach to insight storytelling that elevates the quality, clarity, and persuasiveness of all client deliverables
• Commercial & Client Impact
  • Drive client-facing analytics and insights that improve distribution, pricing, promotion, assortment, and shelf performance
  • Elevate insight storytelling to clearly connect data to strategy, execution, and revenue impact
  • Support client growth, renewals, and new business through differentiated analytics, insights, and thought leadership
  • Partner closely with Sales and Retail Execution leaders to embed insights into daily decision-making
  • Serve as a senior analytics thought leader in client engagements, QBRs, and prospect pitches
• Data, Tools, and Technology Ownership
  • Own all enterprise data assets, BI platforms, and analytics technologies across the organization
  • Establish and govern data quality, security, access, and usage standards to ensure trust and scalability
  • Lead the adoption, optimization, and future state vision for Snowflake, Power BI, and AI-enabled analytics tools
  • Partner with internal technology teams and external vendors on data architecture and platform enhancements
  • Evaluate, select, and implement technology investments that enable automation, efficiency, and innovation
• Analytics, Insights, and BI Delivery
  • Oversee integration and effective use of syndicated data (Circana/IRI, Nielsen
    
    IQ), retailer POS, loyalty, and eCommerce data
  • Set standards for analytics methodologies, self-service BI, visualization, and executive reporting
  • Ensure insights are timely, accurate, actionable, and clearly tied to business outcomes
  • Identify and champion advanced analytics opportunities, including forecasting, modeling, and AI-driven use cases
  • Monitor analytics performance, usage, and impact to ensure best-in-class delivery
• BI Organization Design & Team Leadership
  • Build, lead, and scale a high-performing Business Intelligence organization across Insights, Category Management, and Data
  • Define team structure, roles, capabilities, and career paths to support long-term growth and retention
  • Coach and develop leaders and high-potential talent within the BI organization
  • Foster a culture of accountability, experimentation, continuous learning, and data-driven decision-making
  • Champion data literacy and analytics…