Omni Channel Analyst

What You’ll Do

The Omni Channel Analyst plays a key role in driving the flawless execution of our omni-channel initiatives at the retailer level. This position is responsible for maximizing market impact through the day-to-day management, monitoring and analysis of Mizkan’s e-commerce and digital shelf performance. The Analyst, Omni Channel will evaluate performance across key retail platforms (e.g., Amazon, Walmart, Kroger, Target), identifying opportunities to improve conversion and sales, and support the optimization of digital shelf content and website experiences.

This role partners closely with Brand Sales, E-Commerce, and Agency teams to translate data into actionable insights that strengthen Mizkan’s competitive position online.

• E-Commerce Performance
• Develop and maintain dashboards tracking sales, traffic, conversion, and digital shelf KPIs across Mizkan’s key retailer partners.
• Integrate data across multiple platforms (retailer portals, retail media, digital shelf, and website analytics) to create a unified view of performance.
• Link results to retail media activity (e.g., Amazon Ads, Walmart Connect) to assess impact, quantify ROI, and identify optimization opportunities.
• Translate data into actionable insights to improve commercial performance and ROI.
• Shopper Insights & Commerce Optimization
• Analyze shopper behavior, search trends, and product performance to identify opportunities to improve targeting and conversion.
• Translate insights into actionable recommendations for retail media audience targeting and search/keyword strategies.
• Support and measure test-and-learn initiatives to quantify the impact of changes in targeting, content, and media.
• Search & Discovery Optimization (SEO / Digital Shelf / AI)
• Support development of capabilities to monitor search visibility holistically across traditional search engines (e.g., Google search), retailer search (i.e., ), and emerging answer engines (e.g., Chat GPT).
• Support optimization of product content and listings to improve performance across search, retail algorithms, and AI-driven discovery platforms.
• Monitor and analyze impact of product content, ratings & reviews on search performance and conversion.
• Identify opportunities to improve discoverability and conversion.
• Amazon Channel Development Support
  • Support Amazon performance tracking, content optimization, and growth analysis.
  • Assist in identifying growth levers across assortment, pricing, and media.
  • Partner with agency to improve reporting, measurement, and identify test & learn opportunities to increase business outcomes.
• Website & Owned Channel Analytics
  • Track website performance (traffic, engagement, conversion).
  • Support ongoing optimization initiatives across Mizkan’s brands websites.
  • Partner with internal and external teams to identify UX and content improvements.
• Perform other duties assigned that support the overall success of the team, department, or organization. This may include participating in cross-functional initiatives, contributing to process improvements, or assisting with special projects as needed.
• This list is intended to describe the general nature and level of work performed. This is not an exhaustive list of all responsibilities required for this role.
• Regular, predictable, in-person attendance on the business days the Company requires in-person attendance at this facility. (In-person attendance is optional on the other workdays.) For non-required-in-person attendance days, employees are expected to be present and engaged during the designated work hours for this role.

• Strong business acumen and analytical skills
• Strong sense of urgency with the ability to manage competing priorities
• Excellent written and verbal communication and presentation skills
• Highly organized with the ability to manage multiple projects simultaneously
• Ability to work cross-functionally and communicate insights effectively to a variety of audiences
• Demonstrated problem-solving skills and intellectual curiosity

• Bachelor’s degree in Business, Marketing, Analytics, or related field
• 3-5 years of experience in…