Social Solutions Manager

• Lead onboarding for new social media clients and educate them on processes and strategies
• Develop tailored campaigns and hand off stabilized campaigns to the Client Solutions Manager
• Collaborate with Meta, Tik Tok, Linked In, and other platform representatives
• Launch, maintain, and optimize paid social campaigns against client goals and KPIs
• Monitor campaign pacing and performance metrics and address issues proactively
• Prepare and deliver campaign reports with insights, wins, and improvement areas
• Manage a client portfolio with focus on retention, satisfaction, and upsell opportunities
• Build client relationships and address evolving needs
• Collaborate with the Client Solutions Management team on alignment and growth
• Support Senior Client Solutions Managers with daily tasks and initiatives
• Lead internal training on social media platforms, workflows, and best practices
• Improve social media workflows to drive efficiency
• Track social media trends, ad formats, and platform advancements
• Share updates and best practices with internal teams
• Maintain understanding of third-party tools and their integration with social media campaigns
• Perform other duties as assigned

• 8+ years of experience in paid social media management, with a strong focus on campaign strategy and optimization
• Experience in digital media agencies or tech publishers is a plus
• Advanced knowledge of Meta, Tik Tok, and Linked In, including media buying, bidding models, and optimization strategies
• Proficiency in data analysis tools, including Excel
• Ability to interpret metrics and translate them into actionable strategies
• Strong relationship-building abilities focused on understanding client needs and crafting tailored solutions
• Excellent verbal and written communication skills
• Experience presenting strategies and reports to clients
• Highly organized and detail-oriented
• Ability to manage multiple projects simultaneously
• Social media certifications are a plus
• Ability to travel at least 15% of the year for client and internal meetings, trainings, etc.

Demonstrates expertise in paid social media management, focusing on campaign strategy, optimization, and client relationship building. Proficient in data analysis and reporting, with a strong ability to interpret metrics and deliver actionable insights.

• Paid Social Media Management
• Campaign Strategy and Optimization
• Meta, Tik Tok, and Linked In Expertise
• Data Analysis Proficiency
• Client Relationship Management

• Campaign Strategy
• Optimization Strategies
• Media Buying
• Bidding Models
• Data Analysis
• Excel Proficiency
• Performance Metrics Interpretation
• Social Media Workflows
• Trend Tracking
• Reporting

• Relationship Building
• Communication Skills
• Organizational Skills
• Detail-Oriented
• Project Management

• Social Media Certifications

• Digital Media Agencies
• Tech Publishers
• Client Solutions Management

• Social Media Platforms
• Data Analysis Tools
• Third-Party Tools Integration