Marketing Coordinator

Status:
Full-time, Monday to Friday: 8:00 AM - 5:00 PM

The Marketing Coordinator is responsible for coordinating and executing day-to-day marketing activities that support the company’s digital marketing, social media, sales enablement, events, and marketing operations. Working closely with the Senior Marketing Manager, Content Manager, Digital Marketing Strategist, Product Marketing Manager, and cross-functional teams, this role ensures marketing initiatives are organized, executed accurately, and delivered on schedule.

This role is ideal for an early-career marketing professional who enjoys coordinating and executing projects in a collaborative environment and is excited to continue growing their marketing knowledge. Initially, the role will work from established direction, roadmaps, and approval processes; as performance and judgment are demonstrated, the individual will earn greater ownership of the tasks.

We’re looking for someone who is organized, dependable, proactive, professionally mature, and eager to learn. While experience with specific marketing platforms is valuable, we place equal importance on attitude, work ethic, curiosity, strong

Key Responsibilities:

• Coordinate the day-to-day execution of the company’s organic social media presence within approved plans and content direction by:
• Maintaining and executing against the organic social media content calendar and roadmap established with and approved by the Marketing team.
• Coordinating required content reviews and approval workflows.
• Scheduling and publishing approved content through Hub Spot.
• Monitoring live social media posts.
• Preparing and/or responding to comments and audience engagement in a timely manner, following established guidance.
• Monitoring reposts and preparing appropriate commentary for review and approval before engagement.
• Creating basic branded social media graphics using established templates and approved direction, with opportunities to play a bigger role in developing creative concepts as the role progresses.
• Ensuring approved content is published accurately and according to schedule.

• Support ongoing paid social initiatives by:
• Maintaining existing paid social campaigns within approved campaign plans and established direction.
• Coordinating the drumbeat of paid media activities.
• Supporting Partner Marketing Development Fund (MDF) initiatives.
• Coordinating Linked In paid campaigns and partner marketing activities within approved plans and review processes.
• Working with the Digital Marketing Strategist to execute the approved campaign roadmap and ensure campaigns remain organized and active.
• Learning campaign optimization and paid media best practices over time.

• Support the Sales organization by:
• Creating and formatting branded sales presentations using approved templates and provided or approved content direction.
• Applying company branding to presentation materials.
• Organizing provided content into presentation templates.
• Coordinating slide deck reviews and approvals.
• Maintaining presentation templates and sales enablement assets.

• Organic Marketing
  • Monitoring social media performance.
  • Managing website form submissions.
  • Maintaining marketing tracking spreadsheets.
  • Preparing reports that include impressions, engagements, reach, and other performance metrics.
• Paid Marketing
  • Collecting campaign performance data from Hub Spot and Linked In.
  • Preparing paid social reporting.
  • Coordinating reporting for applicable partner MDF programs.
  • Assisting with ongoing marketing dashboards and reporting.
• Creating basic brand marketing assets.
• Updating existing marketing materials, such as business cards and evergreen assets
• Assisting with internal logo…