Franchise Marketing Lead

• Support growth of the ampm brand across the East of the Rockies footprint
• Partner with Sales to acquire new franchisees from the existing bp and Amoco customer base
• Translate commercial priorities into marketing plans, sales enablement resources, customer-facing content, and targeted engagement activity
• Develop acquisition-focused collateral, sales enablement resources, and customer communications
• Activate and communicate the ampm franchise value proposition
• Use market insight, customer intelligence, and Sales input to identify priority opportunities
• Develop annual and campaign-specific marketing plans with Sales, brand, CRM, events, and cross-functional partners
• Define marketing approaches for prospect meetings, events, presentations, and follow-up activity
• Coordinate in-person and digital engagement for prospective franchisees
• Measure, test, and optimize messaging, content, channels, and campaigns
• Recommend process improvements to improve effectiveness, efficiency, and scalability
• Ensure activity and communications comply with bp brand, legal, regulatory, tax, and language requirements
• Manage agency and vendor relationships supporting B2B acquisition programs and events
• Monitor and report acquisition marketing performance, lead progression, content effectiveness, and conversion opportunities
• Resolve partner issues and align Sales, marketing agencies, and internal partners
• Support campaign metrics and OKRs while improving Hub utilization, asset reuse, and sales enablement availability

• 3–5 years’ experience in marketing, sales enablement, B2B customer acquisition, partner marketing, or franchise development support
• Experience preferably within a matrixed organisation
• Ability to translate commercial growth priorities into structured marketing plans, prospect journeys, sales tools, and customer-facing communications
• Analytical capability to interpret market and customer insight and evaluate campaign performance
• Strong communication, influencing, and relationship management skills
• Ability to work across Sales, internal partners, agencies, and prospective franchisee audiences
• Proactive problem-solving capability and judgment to adapt plans and content
• Working knowledge of CRM, digital marketing, event marketing, and content optimization
• Project management rigor to deliver materials, campaigns, events, and vendor-supported activity on time and on brand
• B2B customer acquisition marketing
• Sales enablement
• Value proposition development
• Customer journey mapping
• CRM and lead nurture campaigns
• Content localization
• Campaign planning and optimization
• Event and prospect engagement marketing
• Performance reporting
• Stakeholder and vendor management
• Up to 25% travel should be expected
• Employment may be contingent upon drug screening, medical review, and background checks depending on the role

Demonstrates expertise in B2B customer acquisition marketing, sales enablement, and campaign planning, with a strong focus on developing effective marketing strategies and optimizing performance metrics. Proficient in stakeholder management and cross-functional collaboration to drive brand growth and franchise development.

• B2B Customer Acquisition Marketing
• Sales Enablement
• Campaign Planning And Optimization
• Stakeholder And Vendor Management
• CRM And Lead Nurture Campaigns

• Marketing Plan Development
• Customer Journey Mapping
• Content Localization
• Performance Reporting
• Event And Prospect Engagement Marketing

• Strong Communication
• Influencing Skills
• Relationship Management
• Proactive Problem-Solving
• Judgment To Adapt Plans

• Franchise Development Support
• Matrixed Organisation
• Market Insight
• Sales Tools
• Agency And Vendor Relationships

• CRM
• Digital Marketing
• Event Marketing
• Content Optimization