Omnichannel Campaign Manager

Company Description About Abb Vie

Abb Vie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit us  Follow @abbvie onLinked

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The Manager, Omnichannel Campaign Management, is a critical execution-focused role within Abb Vie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing.

• Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation
• Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels
• Drive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risks
• Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed
• Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellence
• Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables

• Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learned
• Contribute to process standardization by following established playbooks, implementation guides, and RACI models
• Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms
• Partner with Marketing Operations on project management technology usage and optimization
• Document campaign processes, learnings, and best practices for continuous improvement

• Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic direction
• Communicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learnings
• Partner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plans
• Connect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirements
• Maintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries
• Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams
• Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms
• Strong understanding of digital marketing channels including email, web, social, and display advertising
• Experience working in matrixed organizations with multiple stakeholders
• Excellent organizational skills with ability to manage multiple campaigns simultaneously
• Strong communication and interpersonal skills with ability to build effective working relationships
• Detail-oriented with strong problem-solving abilities

• Experience in pharmaceutical or healthcare marketing
• Knowledge of medical/legal review processes for promotional materials
• Familiarity with CRM systems and marketing automation platforms
• Experience with Agile or other project management methodologies
• Exposure to AI-driven project management tools
• Understanding of creative agency processes and workflows

• Campaign execution and project…