U.S. Sales Manager; Head of U.S. Sales

BISCO, Inc. is a privately owned manufacturer of high-performance dental restorative materials used by dental professionals worldwide. Since 1981, we have focused on adhesive and composite technology, developing clinically driven products supported by in-house research, manufacturing, and quality systems at our ISO 13485–certified facility in Schaumburg, Illinois. For more about us, please visit our website at

Our culture is guided by three core values:

• Respectful – Professional. Humble. Considerate.
• Positive – Friendly. Inclusive. Curious.
• Team Player – Helpful. Cooperative. Flexible.

We operate using EOS (Entrepreneurial Operating System), providing clear priorities, leadership alignment, and accountability across the company.

We are hiring a U.S. Sales Manager to lead our U.S. sales organization. This is the senior leadership role responsible for the U.S. sales strategy, team performance, and revenue and profit growth in BISCO’s direct-to-customer sales model. This role emphasizes coaching, accountability, and disciplined execution of the sales process. This position reports to the Vice President of Sales & Marketing.

What makes this role unique:

• Direct sales model. BISCO sells direct from our Schaumburg headquarters rather than through traditional dental distributors.
• Transformation in progress. We have a motivated team with strong product knowledge. We are building a stronger sales infrastructure, including a defined sales process, coaching rhythms, and accountability systems. You will champion the sales process (pipeline discipline, coaching cadences, and management fundamentals) that turns a capable team into a consistently high‑performing organization.
• Customer-focused selling philosophy. Our sales culture is grounded in the principles of Endless Customers, focused on understanding customer challenges and building long‑term relationships.

• Direct two Regional Sales Managers, Special Markets Manager, Sales Operations Manager, and their teams
• Run weekly L10 meetings, individual accountability sessions, and structured coaching rhythms
• Build a coaching culture rooted in pre‑call planning, post‑call debriefing, and role‑playing
• Manage leading indicators and daily/weekly behaviors, not just quarterly results
• Conduct quarterly conversations and annual evaluations, including right‑person/right‑seat assessments
• Identify sales training needs and implement programs to support team growth and development

• Develop and execute U.S. sales strategy, annual plans, and goals
• Oversee all U.S. sales activities
• Own and continuously improve BISCO’s U.S. Sales Process, including customer‑centric selling practices
• Monitor U.S. sales metrics daily and weekly; identify and resolve issues proactively
• Oversee sales forecasting and CRM utilization (Hub Spot) for consistent pipeline management
• Investigate and implement new sales channels, social selling, and digital outreach
• Analyze and recommend promotions and discounts based on effectiveness

• Monitor industry trends and competitive landscape
• Represent BISCO at key industry events
• Lead annual budgeting and resource planning
• Oversee sales operations, including customer service, trade shows, complaints, and returns
• Participate in cross‑functional company initiatives

• Bachelor's degree (MBA or equivalent experience preferred)
• 10+ years of progressive experience in sales and sales leadership, including at least 5 years of experience managing sales professionals and managers
• Proven track record building sales infrastructure (processes, accountability systems, coaching frameworks)
• Experience with consultative selling methodologies (Sandler experience a strong plus)
• Dental industry experience preferred

• Embodies Respectful, Positive, and Team Player in everything they do
• Inspires and motivates sales teams
• Finds satisfaction in building a strong sales organization rather than being the hero
• Leads through accountability, not just encouragement
• Creates an environment of trust, where mistakes drive learning
• Believes in and can coach to a…