Marketing Director, Occupier Services | U.S

Marketing Director, Occupier Services | U.S.

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The Marketing Director, Occupier Services | U.S. serves as a strategic partner and resource to the service line’s leadership to develop and align initiatives and competitively position the company's service line in the marketplace.

The Marketing Director oversees marketing resources and collaborates across service lines to ensure complementary marketing and operational strategies.

Working with key stakeholders to understand overarching goals and objectives, this role ensures continuity across multiple projects and deliverables.

Accountable for developing the structure and resources required to execute service line initiatives, including business development, recruiting/retention tools, data analytics, and brand.

The ideal candidate will have experience in commercial real estate and a proven track record of producing at a high level, maintaining standards and quality in a fast‑paced, rapidly changing environment.

Type:
Hybrid – this position can be based in any of our listed U.S. states.

• Work closely with business leadership to align marketing efforts with strategic business objectives.
• Develop and implement comprehensive marketing strategies to promote the Colliers platform and brand position for the service line.
• Support national business development efforts to optimize broker/client relations, connect platform resources, and drive overall brand awareness.
• Analyze market trends, industry shifts, and competitor activities to inform marketing plans.
• Promote and deliver the Colliers brand offering through the production of service line materials for internal and external distribution on multiple mediums including print and digital; manage intranet content, , social media and collateral pieces.
• Develop lead generation strategies and measure performance leveraging various digital platforms and analytics tools.
• Lead and manage marketing resources, fostering a collaborative and high‑performance environment.
• Coordinate with external agencies, vendors, and freelancers for specialized services.
• Develop and deliver tracking reports, presentations, and analytics on the progress of priorities, goals, operations, activities and programs; monthly, quarterly, semi‑annually and annually.
• Knowledge management for the service line, as required: write, update and maintain case studies, bios and additional materials as needed.
• Partner with research and PR to serve as an editor for research reports and thought leadership and ensure a successful deployment plan to promote internally and externally.
• Supervise programming and execution of service line events. Collaborate with the national Events and Brand teams on event logistics, budgeting and branding.
• Guide the national service line marketing budget(s) to align with strategic business and marketing plans; ensure that all events, initiatives, sponsor ships and other expenses remain within the planned and approved budget.
• Solicit the field for feedback on initiatives and content to promote cross‑functional collaboration and platform awareness; communicate via email and phone with high‑level producers, regional and national leaders and partners in supportive roles.
• Exhibit strong communication and presentation skills to showcase platform capabilities and train on various technology tools.
• Continuously seek to improve the platform through technology, information and ideas to drive awareness and collaboration.
• Work with multiple departments in the execution of initiatives: national communications plan, service line capabilities materials, and information‑driven content to facilitate collaboration.
• Orchestrate multiple activities simultaneously to accomplish and meet goals and deadlines, such as national conference calls and presentations, group collateral and directories.

• BA/BS Degree (required)
• 10‑12 years of experience as a marketing manager or director within the Commercial Real Estate industry
• Brand & People management experience
• Advanced proficiency with Microsoft Office suite (Word,…