HomeCare Community Liaison Skokie

Care Diem Home Care is seeking a Community Marketing Liaison for multiple territories - Skokie, Evanston, Winnetka, Wilmette, and Glenview area. This role combines outside sales, marketing and client engagement, requiring daily interactions with referral sources and prospective clients. The right candidate will be self-driven professional with proven success in building referral pipeline, generating leads, and converting them into long-term clients

• Develop and execute a strategic sales and marketing plan to meet growth goals.
• Conduct daily face-to-face calls and visits with referral sources, including hospitals case managers, skilled nursing/rehab facilities, assisted living communities , hospices, physicians, fiduciaries and other healthcare professionals.
• Build and maintain strong referral sources relationship by educating them on Care Diem's service, process and value
• Manage the lead pipeline daily using CRM tools, track all sales activities and conversions accurately.
• Conduct client assessment (in-home or virtual), ensuring all the Start of care documentation is completed prior to service initiation.
• Organize and represent Care Diem Home Care at networking events, community events, and educational in-service to strengthen market presence.
• Keep management informed of progress, referral trends and competitor activities through weekly reporting.
• Stay informed on local home care competitors, pricing and promotional efforts to adjust strategies accordingly.

• Proven success in sales/business development role, preferably in home care, health care or senior care industry.
• Established referral source relationship in any of the Skokie, Evanston, Winnetka, Wilmette, and Glenview areas are strongly preferred.
• Comfortable with cold calling , networking and building new partnerships from the grounds up.
• Excellent interpersonal, presentation and communication skills with a professional demeanor.
• Strong organizational and time management abilities, capable of working independently with minimal supervision.
• Proficiency with CRM system and Microsoft Office.
• Bachelors degree in Business, Marketing or Healthcare related field preferred.

• Passion for senior care and client care.
• Highly personable, approachable, and able to build trust quickly.
• Self motivated, result-oriented and accountable for meeting referral and admission targets.
• Flexible to attend evening or weekend networking events as needed.
• Reliable transportation, ability to travel with the territory up to 90% of the time.
• Organized and able to manage multiple referrals and referral sources

• Competitive base salary (based on experience)
• Performance based incentives
• Opportunity to play a leadership role in growing startup franchise from grounds up.
• Supportive leadership team with strong community driven values.
• 401K
• Health Benefits
• PTO

We are seeking an experienced professional with a background in healthcare marketing, home care, community outreach, or business development. The ideal candidate is a self-starter who excels at building referral relationships, expanding community partnerships, and representing the agency with professionalism, integrity, and excellent communication skills.