Senior Director, Healthcare Sales

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The Senior Director, Healthcare Sales leads regional healthcare sales and business development for Covenant Living's skilled nursing and assisted living communities, ensuring census, occupancy, and revenue goals are achieved. As a senior leader within the national sales division, this role collaborates with healthcare sales leadership and cross-functional teams including Operations, Finance, Marketing, and Communications to optimize revenue and drive growth across all healthcare product lines.

Working in collaboration with and under the strategic oversight of the Vice President of Sales, the Senior Director manages outreach and referral relationships, analyzing sales performance metrics, and developing and executing regional and local sales strategies. The Senior Director provides training and guidance to healthcare sales personnel, supports implementation of central office initiatives and policies, and works closely with community leadership to ensure alignment.

While part of the national sales system, the position requires frequent engagement with local sales and operations teams to ensure seamless execution of plans and programs, fostering innovation and continuous improvement to meet organizational objectives and revenue targets. This role promotes collaboration and alignment across the national sales team, creating synergies and working as one unified sales system across all levels of living.

Responsibilities include supporting peers, sharing best practices, and coordinating efforts to ensure consistency, efficiency, and excellence in achieving organizational sales goals.

Essential Responsibilities:

• Serve as the regional lead for healthcare sales and business growth with oversight of an assigned portfolio of Covenant living (healthcare) communities both skilled and assisted living for the purpose of achieving census/occupancy and revenue goals.
• This role is also responsible and accountable for managing the business development of the organization's services line of products.
• Accountable for management of sales efforts, including but not limited to the review of all sales related analytics and outcomes, assisting in the development of local or national healthcare strategies, managing execution, fostering professional referral relationships, and education to healthcare sales with community and central office leadership.
• Frequent communication with teams, developing strong relationship building and closely monitoring the metrics in collaboration with community and central office leadership.
• Accountable for supporting and monitoring the implementation of sales plans, strategic opportunities in the marketplace, central office initiatives and policies while collaborating with the CO Sales team and leadership.
• In alignment with national sales, provide recommendations and/or enhancements to services, pricing, and programs to increase marketing effectiveness and respond to changing market demands.
• Direct healthcare sales workforce strategies, including recruitment, onboarding, retention, training program design, performance reviews, commission policies and related procedures.
• Working within the framework established by national sales leadership, develop sales guidelines and goals for healthcare sales teams to achieve occupancy outcomes; ensure systems are in place for developing and cultivating sales to exceed enterprise goals through analyzing high performing sales strategies, new development recommendations, market positioning and influence improvement in real time to generate positive sales conversions.
• Partner with the Vice President of Sales to develop and implement sales strategies for each community to maximize occupancy.
• Utilize tools such as PowerBI, CRM, and call tracking systems to assess and report on sales activity, coach teams on lead management and pipeline development.
• Interface and align efforts with AVP Community Operations and Executive Directors on campus reviews to identify and assist communities with increasing healthcare sales and occupancy.
• Partner with and leverage the strategic direction of the Chief Marketing and Digital Strategy Officer and…