Senior Demand Generation Manager; Google Ads

Where do we hire from? Find out more about hiring s role requires deep Google Ads expertise. Please note that this is an absolute requirement. If Google Ads isn't your passion and honed skill, please don't apply! Hi there, I'm Mehak, interim Head of Marketing ’re excited to share more about the Sr. Demand Generation Manager role and our team.

At Test Gorilla, we’re on a mission to place 1 billion people in their dream jobs. To democratize opportunity, we are building the world’s leading skills-based talent discovery platform - one that replaces reliance on resumes with scientific validation of what people can truly do. Founded as a 100% remote company in 2020, our global team is united by high standards, a lot of heart, and a relentless drive to conquer new technological frontiers.

We are AI-fluent builders who care deeply about replacing bias with fairness. After empowering thousands of companies to hire smarter and faster, we are now unlocking the next phase of our scale-up journey - where you’ll play an instrumental role in creating a world where skills matter most!

As our Sr. Demand Generation Manager, you'll be essential in achieving Test Gorilla's vision of helping one billion people land their dream job. You'll own our largest acquisition lever, a multi-six-figure monthly Google Ads investment, along with the lifecycle, enrichment, and website systems that turn that spend into revenue. This isn't just a role, it's your chance to make a real difference by proving, with data, that every dollar of spend becomes pipeline.

You'll directly contribute to sustainable, cost-efficient growth as Test Gorilla scales.

In this role, your responsibilities will include but not limited to:

• Upholding Test Gorilla's behaviors and fostering an inclusive, supportive culture.
• Owning the demand generation number across paid and organic channels, including managing and scaling paid spend across Google Ads (Search, Performance Max, Display, You Tube) and adjacent channels, while testing and developing emerging acquisition opportunities such as advertising on ChatGPT and other AI-native platforms.
• Setting the channel mix, budget allocation, and account structure required to hit MQL, SQO, and pipeline targets.
• Building and owning source-of-truth reporting across paid and organic funnel performance, including SQL, dashboards, attribution modeling, and incrementality testing, so channel investment decisions are backed by evidence rather than platform screenshots.
• Owning the roadmap for paid landing pages, ad creative, and offers, and running rapid A/B tests to lift conversion with proper statistical rigor.
• Designing and owning automated nurture workflows and enrichment infrastructure (n8n, Make, Hub Spot, Clay) so paid-sourced leads convert, and feeding that data back into targeting and ICP decisions.
• Partnering with Sales and Rev Ops on lead quality and conversion by campaign, and presenting performance and recommendations to marketing and GTM leadership in clear, business-first language.
• Staying ahead of advertising platform, AI ecosystem, and privacy changes, and turning successful tests into repeatable, automated systems rather than one-off wins.

We're looking for someone who:

• Is passionate about Test Gorilla's mission to help one billion people find their dream jobs.
• Has excellent written and verbal communication skills in English.
• Thrives in a fast-paced, async-first, remote-only environment.
• Has proven experience in performance or growth marketing, including hands-on ownership of a Google Ads budget of at least six figures per month (B2B SaaS strongly preferred), and a track record of scaling spend…