Head of Brand Marketing

Head of Brand Marketing

Company: Char Charms

Location: Chicago, IL

Salary Range: $90,000 - $110,000

Reports to: Founder / CEO

Team: Marketing

Char Charms is hiring a strategic, creative, and execution-driven Head of Brand Marketing to define how our brand shows up in the real world and across social platforms. This leader will guide brand storytelling, oversee day-to-day marketing execution, and manage a growing team to ensure every touchpoint builds awareness, community, and demand.

• Own and evolve Char Charms’ brand positioning, voice, and visual storytelling across all channels.
• Define how the brand appears in culture, retail environments, partnerships, and digital spaces.
• Ensure consistency and clarity of messaging across campaigns, social, product launches, and community moments.

• Directly manage and develop the Marketing Manager and Content Creator, setting priorities, workflows, and clear performance expectations.
• Create strong operating rhythms that balance creative ideation with executional excellence.
• Foster a collaborative, accountable, and high-energy team culture.

• Set the vision and strategy for organic social and content across platforms.
• Guide content planning, storytelling, and creative output to drive engagement, community growth, and brand affinity.
• Partner with our Marketing Manager, and Content Creator to ensure content feels distinctive, on-trend, and authentically Char Charms.

• Concept and lead integrated marketing campaigns tied to product launches, seasonal moments, and cultural opportunities.
• Develop real-world brand experiences, pop-ups, partnerships, and community activations that bring the brand to life offline.
• Identify creative ways for Char Charms to show up in meaningful, unexpected spaces that build buzz and loyalty.

• Collaborate with leadership to align marketing priorities with revenue and growth goals.
• Establish clear KPIs across social, campaigns, and brand initiatives- using insights to refine strategy and improve impact.
• Manage marketing calendars, budgets, and external partners where needed.

• 3-5+ years of experience in brand, marketing, or content leadership - ideally within consumer, accessories, fashion, beauty, or lifestyle brands.
• Must have experience with brands that have a retail presence.
• Proven ability to translate brand vision into compelling campaigns, content, and real-world experiences.
• Deep understanding of social media culture, trends, and storytelling that drives engagement and growth.
• Strong organizational and operational skills. You can plan, prioritize, and execute without losing creativity.
• Energized by fast-growing environments and excited to build something meaningful from the ground up.
• Passion for community-driven brands, self-expression, and products that bring joy to everyday life.

• Collaborative, fast-moving, and creative environment.
• Opportunity to shape the voice and future of a growing brand.