Marketing Communications Manager

About Crescent Brands

For more than 120 years, Crescent Brands has served custom framers, artists, distributors, and retailers across North America with high-quality matboard, moulding, art materials, and framing solutions. Our portfolio includes Crescent, Bainbridge, and Berkeley matboard;
Nielsen and Nurre Caxton moulding;
Crescent Creative Products art materials; and Valiani computerized mat cutters. Crescent Brands is recognized for thoughtful product design, reliable performance, and a deep commitment to the creative community we serve.

Headquartered in Wheeling, Illinois, Crescent Brands is a collaborative, hands‑on organization focused on product innovation, customer engagement, and strong partnerships with our customers. Our teams work closely across Sales, Operations, Marketing, and Product to bring new ideas to market and support the creative community we have proudly served for generations.

The Marketing Communications Manager is responsible for developing and executing marketing communications programs across Crescent Brands’ portfolio of seven brands and 3,000+ SKUs. This role sits at the intersection of our Product Management, Sales, Customer Experience, and Digital Marketing teams, translating complex product information into compelling content and campaigns that engage customers and support business growth.

The ideal candidate is a strong writer and organized project manager who is comfortable moving between B2B trade communications and consumer‑facing content, managing multiple brands and deadlines at once, and working hands‑on in a lean, collaborative team.

• Develop and manage content calendars across Crescent Brands’ portfolio of businesses.
• Research, write, and edit blog articles, product announcements, customer stories, newsletters, website content, email campaigns, social media content, and sales communications.
• Partner with Product Managers, Sales, and Customer Experience teams to identify content opportunities and develop customer‑focused marketing materials.
• Translate technical product information into clear, compelling messaging for customers, distributors, retailers, and industry partners.

• Identify content opportunities and campaign ideas that support product launches, business priorities, and customer engagement goals.
• Develop and execute marketing campaigns that support product launches, business priorities, and customer engagement initiatives.
• Create campaign themes, messaging, and content plans across digital, email, social media, website, and trade channels.
• Coordinate marketing activities across multiple brands and product categories.
• Measure campaign performance and recommend opportunities for optimization and improvement.

• Partner with Product Management to support the successful launch of new products and collections.
• Develop launch communications, sales tools, promotional materials, and customer‑facing content.
• Coordinate communication plans and timelines across cross‑functional teams.

• Product literature
• Presentations
• Promotional materials
• Distributor communications
• Dealer marketing programs
• Trade show assets

Collaborate with sales leadership to support customer communications and growth initiatives.

• Manage email marketing communications and campaign execution.
• Coordinate social media planning and content development.
• Support website content management and ongoing optimization efforts.
• Partner with the Digital Marketing Manager on campaign execution, website content, email marketing, and digital engagement initiatives.

• Develop press releases, customer communications, and industry content.
• Coordinate award submissions, publication opportunities, and industry partnerships.
• Support initiatives that strengthen brand visibility and thought leadership across the industries we serve.

• Support planning and execution of trade shows, customer events, product launches, and industry programs.
• Coordinate event communications, promotional materials, and marketing support…