Marketing Assistant

Description

The Marketing Assistant plays an integral role in supporting Swan Analytical USA’s marketing and event initiatives, with a primary focus on the planning, coordination, and execution of trade shows, conferences, and industry events across the United States. This position serves as a central point of coordination between marketing, sales, operations, and external vendors to ensure seamless execution and consistent brand representation.

This role requires a highly organized, detail-oriented individual who can manage multiple concurrent projects, anticipate needs, and proactively solve problems in a fast-paced environment. The ideal candidate is comfortable balancing logistical coordination with creative marketing support and is willing to travel to support onsite event execution.

• Support the end-to-end planning and execution of national and regional trade shows, conferences, and industry events
• Develop and maintain detailed event project plans, timelines, and checklists to ensure all deadlines and deliverables are met
• Coordinate all event logistics including booth selection, registration, shipping and receiving, travel arrangements, and on-site services
• Serve as the primary point of contact for external vendors such as event organizers, freight carriers, booth builders, and promotional suppliers
• Prepare and organize all tradeshow materials including booth displays, signage, literature, giveaways, and technical equipment
• Oversee packing, shipping, tracking, and return of tradeshow materials to ensure timely delivery and cost efficiency
• Provide onsite event support including booth setup, teardown, and day-to-day operations (25–50% travel required, including occasional weekends)
• Troubleshoot and resolve onsite issues quickly and professionally to ensure a positive brand experience

• Maintain accurate inventory of tradeshow materials, branded merchandise, promotional items, and marketing collateral
• Track usage, condition, and replenishment needs of all event-related assets
• Coordinate reordering and production of materials as needed while managing budgets and timelines
• Ensure all materials align with current brand standards and messaging

• Assist in the development, coordination, and scheduling of social media content related to trade shows, conferences, product launches, and company initiatives
• Collaborate with internal stakeholders and external partners to produce marketing collateral including brochures, presentations, email campaigns, and digital assets
• Work closely with designers, printers, and vendors to ensure high-quality production and adherence to brand guidelines
• Provide administrative and executional support for broader marketing campaigns and sales enablement initiatives
• Assist in maintaining consistency of messaging and branding across all channels and materials

• Track key performance metrics for trade shows and events, including lead generation, attendance, engagement, and return on investment
• Compile and analyze post-event data to evaluate effectiveness and identify opportunities for improvement
• Prepare detailed post-event reports and summaries for marketing leadership and sales teams
• Maintain organized documentation of past events, learnings, and best practices

• Assist in planning and coordinating internal company events, celebrations, and team-building activities
• Support internal marketing initiatives that promote company culture, employee engagement, and organizational communication
• Help develop and distribute internal communications related to events, marketing campaigns, and company announcements
• Collaborate with HR and leadership teams on initiatives that enhance employee experience and brand culture

• Strong organizational and project management skills with exceptional attention to detail
• Proven ability to manage multiple projects, priorities, and deadlines simultaneously in a fast-paced environment
• Excellent written and verbal communication skills with the ability to interact…