Assistant Store Manager, Sales & Retail Engagement

Salary Range
: 57,273.00 - USD 63,636.50

As an Assistant Store Manager (ASM), you’ll take a leading role in bringing Wayfair’s retail vision to life within a high‑performing sales and customer‑centric environment. Reporting to the Department Manager, you will oversee critical store functions for teams and assist across team verticals including operational excellence, visual merchandising and design, and team development, to ensure an exceptional customer experience, drive a high‑performance team, and deliver on overall business targets.

This position blends strategic leadership (≈60%) with hands‑on execution and tactics (≈40%) requiring a balance of creativity, business acumen, and strong leadership. You’ll leverage data‑driven insights to implement merchandising strategies, optimize store operations, and inspire your team to exceed expectations in every area from sales to service. Your contributions will directly impact the store’s success by fostering a collaborative, customer‑focused culture that reflects the brand’s values.

The ideal candidate thrives in leading large teams in a fast‑paced and dynamic environment. They should be excited to excel while balancing priorities and have a proven track record of coaching, mentoring, and developing talent to achieve results. Join Wayfair to help lead, innovate, and shape the in‑store experience as we redefine the definition of retail excellence.

• Lead Daily Operations: Support day‑to‑day execution across key areas like sales, service, asset protection, and visual merchandising. As a keyholder, you’ll assist with opening and closing responsibilities and act as Manager on Duty.

• Inspire Sales Excellence: Champion a selling culture by spending ≈80% of your time on the sales floor coaching associates, delivering real‑time feedback, and role‑playing selling scenarios to boost conversion, UPT, and AOV.

• Coach & Develop Teams: Provide consistent, actionable feedback that helps team members grow in their roles. Use role‑plays, one‑on‑one check‑ins, and goal‑based coaching to build confidence, skill, and impact.

• Create Exceptional Customer Experiences: Lead by example to ensure warm, solution‑focused interactions that turn browsers into loyal Wayfair shoppers.

• Own Product Knowledge Training: Make sure all team members are certified and confident in key categories like mattresses, appliances, and home renovation.

• Motivate & Recognize: Celebrate wins and top performers to keep energy high and team engagement strong.

• Resolve Escalations with Care: Handle customer concerns with empathy and efficiency, always focused on creating positive outcomes and repeat visits.

• Think & Act with Data: Use reporting tools and customer feedback to spot opportunities, optimize execution, and influence the right behaviors.

• Champion Brand Presentation: Maintain flawless execution of promotional updates, visual displays, and seasonal transitions while making smart adjustments based on selling trends.

• Communicate with Clarity: Host regular huddles and one‑on‑ones to keep the team aligned, informed, and ready to take action.

• Support Innovation & Growth: Bring creative ideas forward to improve processes, build culture, and strengthen results within our operating guardrails.

• Operate as “One Team”: Support Wayfair’s total store goals by cross‑training across key store functions, including sales and back‑of‑house operations. You’ll flex where needed to support customers, teammates, store needs, and peak business periods.

• Leadership
  
  Experience:
  
  1+ years of experience leading a team of 10–30+ individuals with confidence, professionalism, and clear direction.

• Selling Culture Mindset: Spend ≈80% of your time on the sales floor championing a high‑performing sales culture, coaching in the moment, completing observations, and role‑playing to improve team skills. You understand that fostering strong selling behaviors is key to driving results.

• Results Orientation: Motivated by hitting and exceeding KPIs like sales, conversion, units per transaction (UPT), average order value (AOV), and customer satisfaction, and you know…