Online Public Relations / Event Management Courses

Irish Academy of Public Relations, Dublin:
Located in Dublin, Ireland, with offices in London and New York, The Irish Academy of Public Relations specialises in online education and training in the field of communications. The Academy's certificate and diploma courses are studied online by students all over the world. The Academy's courses in events management, public relations, journalism, grammar, radio journalism, online marketing, radio and television presenting are all practical, educationally inspiring, comprehensive, contemporary and industry-relevant. In addition to our online courses, we licence 40 colleges in Ireland, Greece and Nigeria to teach our courses.

Certificate & Diploma Courses:

DIPLOMA IN RADIO JOURNALISM (online)
For the first time ever, the vital skills to become a radio journalist will be taught online, worldwide. The Irish Academy has secured the services of professional radio journalists who will act as our inividual tutor - they will set your assignments and guide you through the matierials, which will cover everything you need to know, including: how to write for radio, how to conduct interviews, documentary making, how to prepare & structure radio news reports, investigative journalism, how to prepare your voice for radio. Specially-made instructional videos will also teach you how to use the necessary tools, such as audio recording software.

There are 20 modules which must be completed, one per week. They include text and audio assignments. At the end of the course, your work may be chosen for broadcast on Dublin City fm So, you will have a new skillset, your Diploma in Radio Journalism and evidence that the work you produced has been broadcast on radio. What a start to your career!

SYLLABUS:
There are 20 modules covering
* Introduction to Journalism
* Radio Journalism
* Investigative journalism
* Ethics
* Legal issues
* Contemporary events & news sources
* Journalism, social media & the internet
* Grammar
* Radio Journalism interviews
* Conducting an interview
* Radio Journalism writing (3 parts)
* Voice training (2 parts)
* Working as a freelance radio jouranlist
* Production
* Final submission - package for radio news


Diploma in Public Relations (Online)
The Academy's Certificate course in Public Relations has been specially designed to give participants access to the best practitioners in the business. These PR professionals, who work as our tutors, offer advice and guidance to students as they proceed through their course of study. The course teaches the publicity skills which every practitioner draws on in their daily practice, and also gives an overview of crisis PR (vital in today’s media environment). Finally, the course offers an insight into corporate image and corporate identity. Public relations is a skill which you can use in every walk of life. It is an industry-transferrable skill and it is an international skill.

There are eleven modules covering:
* Public relations
* Press releases
* Exhibitions
* Sponsorship
* Photography
* Organising functions
* Newsletters
* Corporate image
* Crisis PR
* Press officer role
* Dissertation

Diploma in Journalism (Online)
The Academy's Certificate course in Journalism is specifically designed for people who want to start freelancing into the industry. The course covers the vitally important areas of law and contract which every journalist must understand. In addition, the course teaches the complimentary but separate skills of writing for news, writing features, colour writing and interviewing skills. It is a journalist who tutors our course participants, keeping them abreast of best practice in the industry and offering advice, guidance and mentoring as the course proceeds.

Journalistic skills can be applied to all areas of media – e.g. sport, finance, lifestyle, agriculture – as well as research, sub-editing and producing. Journalism is an international skill which is transferrable across continents.

There are eleven modules covering:
* Introduction to Journalism
* Journalists and the law
* Use of language
* News reporting
* Writing for newsletters
* Feature Writing
* How the media works
* Sourcing the News
* Interviewing techniques
* Colour writing
* Dissertation

Diploma in Event Management (Online)
The Academy's Diploma in Event Management course is geared to people who want to work in the industry or who are already working in the industry, but need to up-skill. This diploma teaches all of the elements of organising an event, but, equally as important in the current climate, it will open a window into the world of event planning, health and safety issues, staff recruitment and training, legislative responsibilities, crisis planning and professional event management.

Event Management skills are used in a wide variety of industries including wedding planners, hotel event organisers, event management companies, concert promoters and political party rally organisers. The skills needed to be a professional event manager are the same worldwide. They are infinitely and internationally transferrable.

There are twelve modules covering:
* Principles of project/event management
* From concept to reality – establishing viability
* Preparing a proposal: publics, timescale, budget, contracts
* Crisis management plan
* Seeking sponsors
* Organising the event
* Marketing tools: advertising, merchandising, competitions
* Media tools: press releases, photo-calls, media interviews
* Promotional tools: flyers, posters, invitations, website, newsletter
* Specialist areas: celebrity endorsement, Ministerial / Presidential visits
* Staffing and compliance issues: health and safety, insurance, permissions
* Evaluation: budget, return on investment, media coverage, feedback

Certificate in English Grammar Course (Online)
The Academy offers a Certificate course that covers three different areas of English Grammar. Each part is taught as a separate unit - Certificate in English Grammar: Syntax, Certificate in English Grammar and Certificate in Advanced English Grammar.

The English Grammar:Syntax course analyses sentences, mixed clauses, punctuation and the different parts of speech.

There are 4 modules covering:
Module 1: Parts of speech
Module 2: Analysis of sentences
Module 3: Mixed clause analysis
Module 4: Punctuation

The English Grammar course looks at nouns, pronouns, adjectives and adverbs.

There are 5 modules covering:
Module 5: Nouns (identification)
Module 6: Nouns (number and gender)
Module 7: Pronouns
Module 8: Adjectives
Module 9: Adverbs

The Advanced English Grammar course deals with verbs, prepositions, conjunctions, participles and gerunds.

There are 5 modules covering:
Module 10: Verbs (finite)
Module 11: Verbs (infinitives)
Module 12: Participles and gerunds
Module 13: Prepositions
Module 14: Conjunctions

If writing is a part of your work function, if you just love the English language, if you need certification to show that you have a thorough understanding of the English language, then this is the course for you. 
One-Day Radio Presenters Course (Dublin)
The Academy also offers a one-day Radio Presenters Course at Dublin City fm radio studios. The course is designed to give participants an understanding of the roles of the presenter, producer and editor. Most of the day, however, is spent in studio – recording news bulletins, researching and conducting an interview, participating in a vox-pop. It is a full day of intense activity. At the end of the day, students graduate with their own demo disc.


Television Presenters Course (Dublin)
The Academy's Television Presenter's Course is held over a weekend (full days Saturday and Sunday) in Dublin. Participants are taught the rules of television – who does what in the studio, what the 'language' of television is all about. Most importantly, participants learn how to read continuity, present the news, work as part of a two-handed infomercial presentation and research and conduct interviews. At the end of the course, students graduate with their own professional showreel.


Diploma in Social Media Marketing
Ever thought about working in digital marketing? Interested in online marketing and public relations? Curious about social media marketing? Then this is the course for you. You might be familiar with social media, but could you devise a social media marketing strategy?

Could you advise someone on the benefits (and pitfalls) of developing a Facebook profile? Or explain how LinkedIn should be used? Does your e-marketing knowledge extend to recommending whether or not a company should have a Google+ presence? Or use Pinterest? Or tweet , blog or share photos/videos? Social media has not replaced traditional media, it has joined it. This course opens your eyes to the theory – and most importantly, the practice – of online marketing as it is used by the professionals.
At the end of each module, there are questions to answer. You may choose to answer a question about the subject area or you may choose to create a presence on that platform. If you chose a presence, your tutor will offer professional advice, insights and guidance.
A good social media marketing strategy will help generate interest in a business. It enhances corporate reputation. It helps companies and organisations reach a wide and diverse audience. It creates endorsement of the business and its products. It can elevate the CEO’s status as an industry ‘expert’. It opens communications channels to clients and customers.

The modules are:
Module 1: Introduction to Online Marketing & Public Relations
Module 2: Facebook
Module 3: Twitter
Module 4: Pinterest
Module 5: LinkedIn
Module 6: Google+
Module 7:Blogging
Module 8: Sharing Visual Content
Module 9: Podcasts & Social Bookmarking
Module 10: Evaluation & other communications opportunities


Diploma in Mobile Journalism (online)
This course teaches you how to use your phone to enhance your earning capabilities. It will show you how to incorporate photojournalism, audio recordings and video production into the reports you are creating so that they feature on multiple platforms.
Mobile Journalism (MoJo) will enhance journalistic career prospects, especially for freelances, and allow you to compete in a fast-changing media environment.
It is critical that journalists know how to use their smartphones to produce content which will deliver maximum exposure for their clients.

There are 10 modules covering:
* Module 1: Journalism’s evolution to multi-media platforms.
* Module 2: Building contacts & staying up to date with information
* Module 3: How journalists use social media
* Module 4: Content Creation - getting quotes & copy from interviews
* Module 5: Photojournalism using a smartphone
* Module 6: How to use audio for Radio
* Module 7: how to create and place audio content with news media
* Module 8:  How to use video for Television
* Module 9: How to produce and edit video content for Television
* Module 10: Final Project

Courses begin each month. Contact us for exact starting dates.