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MBA / Business Management Programs in Beijing, China

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Beijing International MBA at Peking University(BiMBA):
BiMBA-Beijing International MBA at Peking University is a joint educational venture operated by the China Center for Economic Research (CCER) at Peking University. The degree-granting institution is Vlerick Leuven Gent Management School in Belgium.

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Full-time/Part-time MBA Program in International Business:
Through systematic world-standard MBA education, BiMBA aims to nurture a group of executives with a mastery of the theories and practices of international business and build a group of leaders with knowledge, vision and entrepreneurship. The curriculum focuses on leadership and decision making skills, and application of advanced management theory in Chinese practices. Internationally used MBA textbooks are employed and English is set as the teaching language, with the exception of the courses holding Chinese cases.

Business Statistics:
This course introduces the basic statistical concepts essential to economic and business research and decision making. These include business survey methods, descriptive statistics, probability distributions, parameter estimation, hypothesis tests, and fundamentals of regression analysis. Students will be able to analyze real world problems related to business management.

Managerial Economics:
This course introduces basic concepts and techniques of economics and discusses their implications for business and management. The course employs the economic theory and methodology to study the decision rules behind the management practices by firms and other organizations, and examines the economic environments as the background for the management operations in the modern market economy with special reference to the context of the Chinese economy.

Negotiation Skills:
This course, based on best practice negotiation training developed at the Program On Negotiation (PON) at Harvard University, has been designed to assist current and future business leaders to understand the fundamental principles that underpin the different types of negotiation; become more creative in developing alternatives and dealing with substance and relational problems in manners that separate the parties from the issues at hand; understand the tactics and ploys often used by negotiators and develop strategies to respond to such tactics and ploys; become better equipped at applying the universal principles of persuasion abstracted from over the fifty years of dedicated research by leading social scientists such as Robert Cialdini; and develop the confidence to apply principled negotiation in formal and informal interactions inside and outside organisations. The training materials provide a structured summary of the course contents, together with valuable information on other topics relevant to successful negotiation. Students will be required to apply their acquired insights and knowledge during in-class simulations, case studies, and in completing a negotiation assignment.

Fundamentals of Management and Organizational Behavior:
This course introduces key concepts, theories and practices of management and organizational behavior. It is aimed to help students better understand the foundations of market-based management theories, concepts, philosophies, skills and practices under different cultural, economic and social conditions. Students are expected to critically study key management concepts and utilize these ideas in analyzing burning management issues and cases under the current Chinese social, cultural, economic, legal and institutional environments. Students will also acquire necessary managerial skills to work more effectively in business firms across cultures.

Decision Making:
This course attempts to systematically analyze the various issues and concerns in, perspectives on, and techniques for decision making in complex organizations, covering multiple levels including organization, group, as well as personal. It surveys conceptual frameworks and analytical tools as well as their application in contemporary business world. The course aims to help students nurture the habit of critical thinking, enhance analytical skills and interpersonal skills, and foster awareness of the social, political and behavioral context in which business organizations operate.

Human Resource Management:
This course has the objective to provide to its participants a thorough understanding on different functional areas within human resource management (HRM). Starting from an integrated perspective on the strategic meaning of the HRM-function within the organization, extensive attention will be given to the most important pillars of a modern HRM : recruitment & selection; job-analysis and -evaluation; career-management; competence management; performance appraisal, HR-development; compensation & benefits and managing industrial relations. A central theme of this course is the integration of HRM-practices within the organization as a whole. The course will comprise theoretical sessions, case studies and testimonials.

Global Leadership:
This course is an introduction to the key concepts, theories and practices of global and international leadership. The main objective of the course is to help students better understand the foundations, contemporary leadership theories, philosophies and skills under mostly western and market based economies. Students are expected to critically study key leadership concepts and utilize, as much as possible, these leadership ideas and concepts in analyzing burning issues in today's organizations.

Innovation management:
The course provides the participants with a broad overview of the various concepts, topics, approaches and instruments in the management of innovation and technology. The course consists of 4 major modules, disciplinary roots of technology and innovation management, innovation strategy, managing innovative operations and managing innovative professionals.

Business Law and Ethics:
This course is an introduction of American law and judicial system to current and future managers, including entrepreneurs. Although the reading for the course is concerned primarily with American legal practice, the discussion will consider how American law and ethics compares with that of China. The course is to enable students to develop an understanding of the American legal system and to attain practical knowledge of the law to a degree sufficient to be useful in business transactions. This course is also to enable students to develop skills to make sound legal and ethical managerial decisions and to implement those decisions within a business organization.

Management Information Systems:
This course is to introduce studetns to computer-based information systems and their applications in business. The course emphasizes on the managerial side rather than technical side of information systmes. This course provides an in-depth discussion on issues in management information systems. Special emphasis is placed on information as a critical resource and on its role in policy and stragegic planning.

The course discusses the issues and techniques involved with the effective management of information resource. It will take a broad perspective by examining the internal, external, and strategic planning issues involved in IS resouce management...

Marketing Management:
This course gives students the opportunity to apply strategic marketing concepts and frameworks to real business situations. Students are required to immediately apply the frameworks and tools discussed in individual and team assignments during the semester. The pedagogical approach includes interactive lectures, when the basic concepts and frameworks for each modules are introduced, and case discussions. Topics include Segmentation, Targeting, Positioning, Marketing research, Competitor Strategy (The dynamics of competitive attacks, launching new products, and price strategy), and Customer Strategy (Customer equity and customer value tools).

Operations Management:
This course is an overview of manufacturing and service operation, mainly how an organization can plan and execute the acquisition and deployment of resources, so as to effectively align supply and demand for its products and services. Students will obtain conceptual intuitions and analytical tools for structuring OM decisions. A unifying theme is the emphasis on systematic analysis of business processes, a detail-attentive mindset whose utility transcends departmental boundaries.

Corporate Finance:
This course introduces the theory, methods, concepts, and issues of financial analysis with a particular emphasis on the applications of these principles to the operations management and decision-makings of the firm. Students learn how to diagnose the corporate financial health and to measure financial returns in relation to risk. Topics to be covered include present value analysis, valuation of investment, capital budgeting, risk and return, capital structure, option pricing, mergers, risk management using derivatives, and working capital management.

Financial Accounting:
This course is designed primarily for users, rather than preparers, of accounting information, aims to provide students with a basic understanding of the content and interpretation of financial statements. It gives students insights into the manner by which accounting information can be used to measure the results of business operations. The topics covered include transaction analysis, accounting principles, revenue and expense recognition, receivables, operation assets, and debt and equity securities.

Managerial Accounting:
This course introduces managerial accounting topics and the methodologies employed in the preparation and interpretation of financial information and nonfinancial tools for internal decision makers. It is to acquaint students with internal accounting information topics that help managers plan, control, make decisions, and evaluate performance effectively. Topics include cost behavior, relevant costs and benefits, transfer pricing, etc. It focuses on product and service cost determination, and is orientated toward the manager as a user and interpreter of accounting information.

China's Economic Management:
This course provides students with a theoretical framework for analyzing fundamental economic problems and opportunities in China's reform and development. China is engaged in a remarkable and often puzzling process of transition – a simultaneous industrial, social and economic reform. This course covers a number of issues, such as historical perspectives, the late 1970's economic reform, current problems, further reforms and future business opportunities.

Strategic Management:
As the capstone course of the MBA program, this course integrates the knowledge and skills developed throughout the curriculum. It requires students to creatively apply what they have learned to the understanding and analysis of strategic management issues. The focus of this course is on designing organization's mission, determining objectives, constructing effective organization, and assuring the implementation and continual updating of long term plans. The course also investigates techniques of external and internal analysis, which will be employed to assess the relative position of firms within industries and to help formulate effective firm-level strategies. .

Entrepreneurship:
The course wants to provide the students with an insight in the world of entrepreneurship. The course focuses on discovering and managing opportunities and finding the necessary means whilst elaborating on the important milestones and the dangerous pitfalls along the road. Entrepreneurship from an holistic perspective, innovation, gathering resources, entrepreneurial finance, human resources, the company lifecycle from start towards growth, are elementary topics. A crucial element of entrepreneurship and intrapreneurship is business planning. The Business Plan is built up and explored step by step: it will allow to integrate recently acquired concepts

Management Integration:
The goal of the exercise is to emphasize the integration between the management of the different functional domains on both the operational, tactical and strategic level. IMEx gives the opportunity to apply the techniques and concepts already taught in different courses into the context of a real company and moreover in a competitive and interactive environment.

In-Company Consultancy Project:
The in-company project constitutes the final and the most exhilarating part of the program. It is a unique opportunity for participants to re-integrate themselves in a real business environment and apply the knowledge, skills and experience they have acquired during the program. Faced with a current, real business problem or strategic question, participants must prepare a plan of action, analyse the situation, develop a series of options and evaluate these to produce recommendations that will work.

M.S. in Global Finance:
Students who want to pursue a career or have a special interest in finance may have an opportunity to study for a US master degree in Global Finance (MSGF) after completing the MBA study at BiMBA. A certain number of credits earned at BiMBA can be transferred towards the MSGF degree.

Executive MBA Program in Business Management:
The Executive MBA (EMBA) Class at BiMBA is designed to provide standard management training program for those experienced senior managers to improve their insights in decision-making and leadership, as well as to standardize their managerial practices.


EMBA class consists of 2 terms spanning over 2 years, with 20 core courses and 2 pre-courses. Each year is divided into 2 terms with 8 weeks, covering 2 to 4 courses which was taught every other weekend. Different cases are introduced and discussed, and students are encouraged to apply the theories and analysis to solve practical management problems, particularly problems about enterprises’ social responsibility and strategies.The qualified students will be granted with an EMBA degree from Peking University which enjoys high reputation and recognition throughout China.


Applicants for EMBA classes need to have a bachelor degree or an equivalent, and at least 5 years of managerial experience. Their managerial performance and experience, their interpretation and the outlook of the business, as well as social responsibility and learning capability count heavily in the evaluation. EMBA at BiMBA is designed for entrepreneurs with vision,mission and passion.

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Address: Rm101,China Centre for Economic Research, Peking University,Haidian District., Beijing, China
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