Modart Shanghai:
Jointly run by Shanghai University and Mod'Art International, Mod'Art Shanghai is a training institute offering three-year fashion and marketing undergraduate programs, taught through English, to international students. Our modern institute adopts advanced French Fashion teaching methods and emphasizes Western fashion culture. We offer two unique undergraduate programs: Fashion Design/Pattern Making and Luxury Marketing & Management. They are both three-year, full time undergraduate programs with fantastic career opportunities upon graduation. After two years in Shanghai, students have the choice to spend their third year of study in Paris with our affiliated college in the French capital.
Fashion Design / Pattern Making Undergraduate Program
Overview of Curriculum: The aim is to train the fashion designer to gain the competence of analysis and creativity with the change in season and trend, to be skilled in design, drawing and production. The Fashion Design curriculum from MOD′ART International trains students to analyze and forecast trends, as well as learning to create a brand image so as to create their own line of ready-to-wear and haute couture. The course includes an internship as part of the program.
Modules taught in this program:
- English
- Costume & Art History
- International Fashion
- Textiles
- Clothing Construction Lab
- Material & Textile
- Fashion Marketing
- Style Development
- Fashion Design Tutorial & Portfolio
- Fashion Design Project Work
- Pattern Draping
- Mini Collection
- Thesis (Graduation Design)
- Internship
Luxury Marketing & Management Undergraduate Program
Course Objectives:
- to enable students to master the overall framework of marketing and management
- to enable them to understand the Chinese market and relevant laws
- to enable them to cultivate fashion sensibility and aesthetic ability
- to teach them the classification of the luxury industry and familiarize them with famous brands
- to teach them to learn from their case study and understand the characteristics of the luxury industry
Modules taught in this program:
- Professional English
- French
- Business Plan Writing
- E-commerce Foundation
- Accounting
- Art Appreciation
- International Marketing
- Advertising
- Branding
- Law Foundation
- Management
- Corporate Finance
- Import/ Export
- HR Management & Corporate Culture
- Consumer's Psychology
- Graphics Foundation
- Event Management
- Case Study
- Techniques in Business Negotiation
- General Knowledge of World Luxury Development
- International Economics
- International Culture
- Visual Merchandising