Raffles School of Business, Singapore:
Raffles School of Business, formerly known as Hartford Institute, was established in 1999 and is one of the leading Business, Infocomm, and Psychology schools in Singapore. As a Premier Education provider, Raffles College offers internationally recognized Bachelor Degree and Master Degree programs with majors including management, marketing, finance, hospitality and tourism. We are committed to nurturing entrepreneurial and innovative talents for undergraduate and postgraduate education. We prepare our students to be business leaders by providing an education distinguished by its practical relevance and passion for excellence.
Bachelor of Commerce Majoring in Management
Management is critical to business success. A major in management will prepare you for real-world business outcomes whether you wish to start your own business or work as a business consultant or within a public sector enterprise or as an employee in an established business.
The management subjects in our business course will teach you the critical concepts to grasp the knowledge required to work in the business environment of the 21st century. Real-world examples will be used to learn the concepts and share the experiences of those, your teachers, who have done this before.
As well as the fundamentals of management, you will also study fundamentals of marketing, data management and economics, all important building blocks to acquiring knowledge that will enable you to be an effective manager.
You can also explore entrepreneurship and innovation, key success factors for today’s competitive business environment.
Bachelor of Commerce Majoring in Marketing
Marketing is an essential survival tool in today’s competitive business environment. Marketing impacts upon almost everything we see and do in today’s world. As a marketing graduate you'll get the opportunity to take up an exciting career requiring talent and creativity.
A degree in marketing explores practical, real-world application of marketing principles-in other words, it is a marriage of business management with marketing.
The marketing major introduces the subject in the wider context of how it impacts upon business. You’ll learn how business identifies and gets to know their target markets, then learning will move towards tailoring messages and products to build and maintain a sustainable business.
Marketing is often misunderstood in its contribution to successful businesses, so a comprehensive approach to all aspects of marketing is offered in our subjects. The subjects offered for study allow you to explore the extensive scope of the marketing function. The most important aspects are introduced as well as offered in-depth with later semester subjects that cover discovering customers and how to grow potential markets. Competitive analysis and innovative distribution options are also covered.
Bachelor of Commerce Majoring in Finance
Finance is the study of accounting as well as financial markets and investment decisions that drive international business operations. It is concerned with financial and capital markets, government influences on those markets and the role of the organisation within this framework. Finance theory is a comparatively new development, and draws on the disciplines of both economics and accounting.
The study of finance can open opportunities to work within the financial sector as well as in a more general corporate sector position. Finance is an integral part of business management and indeed no one working in business today can carry out their duties effectively and efficiently without some finance knowledge. All types of organisations, from public sector agencies to small and large corporations, require people who are skilled in finance to make sound decisions that will contribute to the entity’s steady and solid financial growth.
The international financial system, and Australia in particular, has been at the forefront of many sweeping business changes that has seen a considerable increase in financial and economic activity as business has become increasingly global in operation.
The anticipation of financial needs, acquisition of financial resources and the allocation of funds, are all fundamental principles which you will study. Consideration of international trends and impacts on interest rates, corporate financial performance and investment trends will also be studied, preparing you for the rapidly changing business environment of the 21st Century.
Bachelor of Commerce majoring in Hospitality
Hospitality focuses on the service and expectations of the consumers. If you like working with people, this is a booming career choice that offers many opportunities.
The study of hospitality within the structure of a commerce degree offers you the opportunity to develop a specialisation in a growing field with a solid base in economic principles and management strategies.
The Raffles Hospitality major focuses on equipping the student with the ability to provide excellent service. It widens the student’s knowledge of higher level hospitality concepts as well as generic business and management subjects. The aim is to prepare the graduate for a fast changing global business environment in which hospitality and tourism is the largest and fastest growing industry. Further, you’ll also gain an understanding of the tourism industry, which relies heavily on knowledge of hospitality and service principles.
Bachelor of Commerce majoring in Tourism
Tourism is the perfect avenue if you’re interested in combining your work with travel. It focuses on the behaviour and motivation of tourists and the businesses which service them as well as the economic and social impacts of tourism.
Degrees in tourism tend to be vocationally-oriented. As the tourism sector grows and becomes more complex, it needs a well-trained workforce that understands its working, management and marketing. A degree in tourism provides background knowledge of the industry, and transferable skills that can be applied within a range of public and private sectors.
Master of Commerce
The Master of Commerce is a professional postgraduate qualification for industry professionals; people wanting to upgrade their qualifications; or graduates coming directly from bachelor degree programs who want to get a head start into a career.
Raffles College is the first private higher education provider in Australia to offer its own Master of Commerce.
The Master of Commerce includes the following qualifications as exit points:
- Graduate Certificate in Commerce (1 semester)
- Graduate Diploma of Commerce (2 semesters)
The following majors are available:
- Design Management
- Finance
- Hospitality
- Management
- Marketing
- Tourism
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See Also:
- About - Location |
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| Address: 51 Merchant Road, Singpaore 058283, Singapore, Singapore | ||
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