MBA / Business Courses in Singapore

SP Jain Center of Management, Singapore:
Located in Singapore, Southeast Asia, S P Jain Center of Management (S P Jain) is the second international campus of Bharatiya Vidya Bhavan's S P Jain Institute of Management & Research (SPJIMR), Mumbai, India, which is ranked among the Top Ten Business Schools in Asia and India. Inaugurated in the year 1981 by the then British Prime Minister Margaret Thatcher, SPJIMR has been at the forefront of creating a new paradigm of management education that combines rigor and relevance to achieve the twin objectives of 'influencing practice' and 'promoting value based growth'. We offer a truly Global MBA program designed to train individuals to work in the new global economy. Our Executive MBA is exclusive for Family Managed Business and custom designed management programs for corporate firms. Life at S P Jain is a journey of academic and non-academic learning for our participants. The entire learning process is focused on real world issues and the ability to become leaders of tomorrow.

The Global MBA Program:
“The world is a global village,” declared Marshall McLuhan. In a world that is shrinking in size, “Death of distance” and “the world is flat” are colorful phrases that epitomize the highly globalized planet that we currently live in. This globalized world has spawned the need for professionally trained people to lead and manage in a global environment.

The highly rigorous one-year, full-time, Global MBA program of the S P Jain Center of Management (S P Jain) is designed to train individuals to work in the new global economy. With over 900 teaching hours, the course is equal to most two-year MBA programs.

The program is conducted jointly at S.P Jain's Dubai and Singapore campuses with Sydney being recently added as an option. Through this program, students gain global exposure in three highly globalized cities of the world. Singapore is one of the world's leading financial capitals with highly developed IT and Telecom industries. Dubai is one of the fastest growing economies of the world with the services and marketing sectors far outpacing other sectors. Sydney is the gateway to Australia, one of the world's most economically resilient, politically stable and globally competitive business locations.

S P Jain Dubai and Singapore has academic support of S P Jain Institute of Management & Research (SPJIMR), Mumbai. Over the years, SPJIMR has become reputed for its innovative and relevant curriculum and gets consistently ranked amongst the top Indian and Asian business schools. In a survey conducted by Asia Inc (September 2004), a leading Singapore-based magazine, SPJIMR has been ranked as the sixth best MBA School in South Asia.

Today companies prefer to recruit individuals who have general management skills as well as domain expertise. Managing a person's wealth could be quite different from managing logistics in a global company. It's an era of sharpening one's management skills - an age of specialization. S P Jain's MBA program offers ten cutting edge super-specializations in:

* Investment Banking & Wealth Management
* Advance Corporate Finance Management
* Banking Management
* Retail Management
* Internet Marketing Management
* Services Marketing and Management
* Product Marketing and Management
* Information Technology Management
* Global Logistics & Supply Chain Management
* Global Human Resources Management

Students can choose the stream of their choice.

At the end of the program S P Jain's placement services will assist students in securing exciting jobs with top global companies located worldwide.

Executive Masters in Business Administration:
S P Jain Center of Management (SPJCM) at Dubai and Singapore are the maiden international campus of the S P Jain Institute of Management and Research (SPJIMR) Mumbai, which is one of Asia's Leading Business Schools.

The S P Jain Center of Management's (SPJCM) Executive MBA (EMBA) program:
In today's knowledge-intensive environment and the fact that business is globalizing at an unrelenting pace, a dynamic, state-of-the-art MBA degree becomes a career and business imperative.

EMBA program from S P Jain Center of Management is designed specifically for high-achieving professionals like you that are looking to enhance their education without interrupting their careers. The program's innovative curriculum and collaborative learning environment fosters the development of management skills and techniques that are immediately usable and that provide real-time, measurable benefits for both you and your organization

The Genesis of SPJCM's EMBA:
In 2004, the SPJCM campus was established in Dubai and the Executive MBA program was launched, the process adopted being bringing forth of best pedagogic practices in executive education. The program has gained wide acceptance among professionals and executives in the UAE, as also in neighboring countries, the region, which again, is reflected by the growing number of batches that are currently on.

With the establishment of the 2nd International Campus in Singapore, it was decided to offer the exclusive EMBA program to the working executives and managers of Singapore also.

The Executive MBA program of SPJCM is an intellectual journey in management education. It comprises a variety of academic and non-academic learning, which goes beyond the conventional classroom method. The entire learning process of SPJCM's EMBA program is focused on inculcating sensitivity to real world issues, along with the ability to become 'leaders and change agents' in one's chosen field.

Professional Diploma in Marketing:
This qualification contains four modules and to complete each one you’ll need to cover all the following tasks successfully:

Module 1- Marketing Planning

By the end of this module you will be able to:

* Explain the role of the marketing plan within the context of the organisation’s strategy and culture and the broader marketing environment (ethics, social responsibility, legal frameworks, sustainability).
* Conduct a marketing audit considering appropriate internal and external factors.
* Develop marketing objectives and plans at an operational level appropriate to the internal and external environment.
* Develop the role of branding and positioning within the marketing plan.
* Integrate marketing mix tools to achieve effective implementation of plans.
* Select an appropriate co-ordinated marketing mix incorporating appropriate stakeholder relationships for a particular marketing context.
* Set and justify budgets for marketing plans and mix decisions.
* Define and use appropriate measurements to evaluate the effectiveness of marketing plans and activities.
* Make recommendations for changes and innovations to marketing processes based on an understanding of the organisational context and an evaluation of past marketing activities.

Module 2- Marketing Research and Information

By the end of this module you will be able to:

* Identify appropriate marketing information and marketing research requirements for business decision-making.
* Plan for and manage the acquisition, storage, retrieval and reporting of information on the organisation’s market and customers.
* Explain the process involved in purchasing market research and the development of effective client supplier relationships.
* Write a research brief to meet the requirements of an organisation to support a specific plan or business decision.
* Develop a research proposal to fulfil a given research brief.
* Evaluate the appropriateness of different qualitative and quantitative research methodologies to meet different research situations.
* Design and plan a research programme.
* Design a questionnaire and discussion guide.
* Interpret quantitative and qualitative data and present coherent and appropriate recommendations that lead to effective marketing and business decisions.
* Critically evaluate the outcomes and quality of a research project.
* Explain the legal, regulatory, ethical and social responsibilities of organisations involved in gathering, holding and using information.

Module 3- Marketing Communications

By the end of this module you will be able to:

* Explain the role of marketing communications and advise how personal influences might be used to develop promotional effectiveness.
* Explain how the tools of the promotional mix can be coordinated in order to communicate effectively with customers and a range of stakeholders.
* Devise a basic media plan based on specific campaign requirements using both offline and online media.
* Develop marketing communication and brand support activities based on an understanding of the salient characteristics of the target audience.
* Explain the main elements, activities and linkages associated with the formulation and implementation of a marketing communications plan.
* Recommend a suitable marketing communications budget.
* Explain the importance of developing long term relationships with customers, channel members, agencies and other stakeholders and transfer such knowledge to the development of marketing communication activities.
* Suggest suitable methods to influence the relationships an organisation has with its customers, any marketing channel partners and other stakeholders, using marketing communications.
* Use the vocabulary of the marketing communications industry and be able to communicate effectively with other marketing practitioners.

Module 4- Marketing Management in Practice

By the end of this module you will be able to:

* Explain the roles and structure of the marketing function and the nature of relationships with other functions within various types of organisation.
* Interpret qualitative and quantitative data and present appropriate and coherent recommendations that lead to effective marketing and business decisions.
* Develop marketing objectives and plans at an operational level appropriate to the organisation's internal and external environments.
* Use appropriate management techniques to plan and control marketing activities and projects.
* Use appropriate techniques to develop, manage and motivate a team so that it performs effectively and delivers required results.
* Define measures for, and evaluate the performance of, marketing plans, activities and projects and make recommendations for improvements.

The qualification will help you gain:

* An internationally recognised professional marketing qualification providing opportunities for career progression and job satisfaction.
* The marketing skills needed at an operational level to maximise on opportunities for their company.
* The Chartered Institute of Marketing membership: it gives professional advantages.
* In developing key skills including planning, market research, communications and managing the market task.

What will you learn?

By the end of this qualification you should be able to:

* Manage and utilise marketing research and information, plan activity and measure the results
* Write a marketing plan at the operational level with the many elements that entails, as well as conduct a marketing audit and measure success
* Understand marketing communications indepth and how all parts of the promotional mix - from brand to digital – work together
* Effectively manage marketing activities, including project planning and control, and know how marketing integrates with other functions