Luxury Brand Management / Business Summer Courses

EFAP:
EFAP is a dedicated business and communication school with campuses all over the world. We provide a selection of in-depth summer school programs in the heart of Paris, France to students from around the globe. Study options include International Marketing, Luxury Brand Management, and Documentary Filmmaking.

Summer School Programs in Paris - Taught in English:
Our Summer School will be taking place between the 30th of May and the 24th of June with the opportunity to add an extra week in Bordeaux from the 25th of June to the 2nd of July. Students can choose up to three courses out of:

INTERNATIONAL MARKETING:
- ECTS: 6
- Number of hours: 24 classroom hours
- Language of instruction: English

Students will familiarize themselves with international marketing techniques as a problem solving process for companies who are looking to consolidate their position on the market, or even to expand over new markets. 

Students will have the opportunity to engage in a real-life situation ranging from the client brief all the way to conceptualization while using marketing, communication and creative techniques. 

This course aims to:
- Familiarize students with international marketing techniques
- Give students the ability to conduct and monitor marketing projects in an international context
- Develop students knowledge and skills to satisfy the demands of a diverse client segment


LUXURY BRAND MANAGEMENT:
- ECTS: 6
- Number of hours: 24 classroom hours
- Language of instruction: English

This course was created to help students understand how luxury brands are viewed, built and managed. In order to understand such points, students will be provided with relevant and up-to-date theories, techniques and concepts. 

The students participating in this course will also master the ability to apply creative tactics in order to develop and position a luxury brand. 

This course aims to:
- Familiarize students with the strategies of high end companies
- Master a sector based on various values such as tradition, know-how and innovation
- Acquire management techniques used in luxury management


PRODUCING A DOCUMENTARY IN PARIS:
- ECTS: 6
- Number of hours: 24 classroom hours + filming
- Language of instruction: English

Over the course of the 4 weeks, students will create and write a storyboard around the theme 'Paris', they will then learn the fundamentals of filming techniques, before working outside of the classroom in order to film their video-clip.

Once filming is done, they will participate, with the help of professionals, in editing the document before organizing a viewing for members of EFAP staff.

This course aims to:
- Grasp filming techniques
- Create storyboards
- Produce a professional video clip based on Paris