Summer Courses in Barcelona, Spain

CETT- UB Barcelona International Programs:
CETT is a comprehensive institution for education and knowledge transfer in tourism and hospitality management, affiliated with the University of Barcelona. CETT International Programs include short term, semester and academic year programs within the city of Barcelona.

CETT- UB Barcelona International Summer Courses 2013:
The following 3-week summer programs will be held from 1 July till 18 July 2013. All courses combine in-class and out-door sessions, as well as professional visits related with the topics of the different courses.

Marketing of Services Successful Sales Management (English)
- Retail Sales Management
- Communication at the sales level
- Striving for Optimal Revenues: Revenue Management
- E-commerce: How to trace your clients on the web

Cultural and Urban Trends in a Global Environment (English)
- Urban Culture: urban festivals, sports & tourism, etc.
- Cultural trends: cultural mediation, leisure behavior patterns, Experiences, Co-Creation
- Globalization: global migrations, etc.
- Case studies

Events Management (English)
- Events industry: realities, challenges and trends
- Events Planning and Organization
- Events Marketing & Communication
- Strategic & Legal Issues

Architecture and Design in the Hotel Industry (Spanish)
- Hotel areas and design criteria
- Hotel typology
- Development of a new hotel project
- Economic Cost of a new hotel project
- Structural renovation of the hotel
- Sustainability in the design of the hotel buildings

New Trends in Gastronomy and Cooking (Spanish)
- Gastronomy, the global tourism ambassador
- Technical applications and innovative cooking technologies
- Avant-garde pastry workshop

CETT- UB Barcelona International Winter Courses 2014:
The following 2-week winter programs will be held 13 January till 24 January 2014. All courses combine in-class and out-door sessions, as well as professional visits related with the topics of the different courses.

Cultural and Urban Trends in a Global Environment (English)
- Barcelona: Experience of a destination in permanent evolution
- Changes in consumer behavior and its impact on tourism promotion: Destination branding
- The functions of mediators in product conceptualization: the role of co-creation

Experience Management: Realities of a Wintersports Destination (English)
- Snow destinations marketing & operations: facing new challenges
- Exploiting opportunities in low & high seasons: creativity in product development and commercialization
- Environmental Management & Sustainability

Mediterranean Culinary Arts: Building Business Competitiveness (English)
- Food products as a tool for the positioning, branding and identification of a destination
- Coexistence of different business models within an industry: the case of a Catalan wine region
- Marketing & Sales strategies: the potential of gastronomic resources

Custom-made Courses:
In addition to the other International Programs, CETT-UB Barcelona organises every year custom-made courses for organizations and companies in the tourism and hospitality industry from all over the world. The custom-made courses offer participants of diverse origins the combination of theoretical training in the leading fields of Tourism and Hospitality management and science, with the advantages of living together and exchanging experiences in the Mediterranean setting of Barcelona, a model of successful tourism and a city with endless options for education, leisure and culture.

The custom-made courses are always designed according to the specific wishes of the client. We provide various courses corresponding to the field of Tourism & Hospitality Management. The programme, content, timetable, dates, language, type of lodging, etc. can all be arranged according to your preferences.