Marbella International University Centre, Southern Spain:Do you want a career in the dynamic field of marketing and advertising? Marbella International University Centre (MIUC) is a global academic institution on the Costa del Sol in Southern Spain. We provide a range of undergraduate and graduate degree courses taught entirely in English, including a Bachelor of Arts (BA) in Marketing & Advertising: Communications & PR.
Email: Contact us belowCombining theoretical knowledge with essential professional skills, this program is designed for students pursuing advertising and branding careers in global & local advertising agencies, multinational corporations, international organisations, local & global businesses. All MIUC programmes are validated by Singidunum University, thus complying with the Bologna Process.
Bachelor of Arts Degree (BA) in Marketing & Advertising: Communications & PR
Course Duration: 4 years / 8 semesters. Taught entirely in English
This course aims to provide you with a thorough understanding of the main principles of the advertising industry.
Subjects covered include management & accounting, strategic & media planning, developing concepts and ideas for multiple platform campaigns, product placement, campaign productions, online & mobile campaigning, and social media marketing.
Graduates will be able to critically assess how communications, branding, and marketing relate to other industries and in what ways advertising professionals manage to engage consumers and citizens in the lives of their brands and companies, managing to stay one step ahead of the competition.
Course Content:
- Advertising Design
- Client, Agent and Production
- Copywriting
- Corporate Governance
- Creative Direction
- Database Management
- Digital Marketing
- Digital Media and Advertising
- E-Commerce
- Guerrilla Advertising
- International Brand Management
- International Economics
- International Organisations
- Introduction to the Psychology of Advertising
- Management in Advertising
- Market Research
- Marketing in Services Sector
- Principles of Marketing and Branding
- Social Media Marketing
- Social Theory and Advertising
- Strategic Planning and Entrepreneurship
A 1 or 2-year Masters program in Marketing & Advertising: Communications & PR is also offered.