Bordeaux International Wine Institute:
Bordeaux International Wine Institute (BIWI), located in Bordeaux, France, is a school dedicated to the sale and marketing of wines and spirits offering the Master in Wine Marketing and Management Degree Program. The objective of this masters degree program is to equip the students with the business and technical skills in order to work as highly qualified executives in the wine sector. BIWI is a member of the INSEEC Group. All the courses are taught in English. Bordeaux is situated 300 miles south west of Paris.
Master in Wine Marketing and Management Degree Program:
Courses:
An in-depth approach to consumers' behaviour:
- Consumer trends
- Marketing targets
International Marketing:
- Fundamental principles of marketing activities in a global environment
- Oral presentations, case studies, international marketing business plan
The international wine economy:
- International and French wine sectors
- Wine Business (knowledge from the market, demand statistics, control of the marketing activity)
The international strategy of the brands in the wine and spirits sector:
- Consolidation and evaluation of brand equity
- Relationship between brands and consumers
- Brand strategy on the markets
Management and company strategy:
- Strategic approach (to understand and to launch the long-term development of the firm)
- Global diagnostic of the firm and its environment
- Capacity to adapt to changes on international markets
Marketing studies and research:
- Surveys
- Qualitative studies
- Explanatory
- Predicative and causal studies
- Descriptive studies
Packaging design:
- Brand strategy
- Visual identity
- Design and packaging
- Sales and marketing architecture
Development of foreign markets:
- International markets
- National and regional markets
- Major language, cultural, social and behavioural differences
Launching and managing new products:
Merchandising
- Consumer behaviour (as the keystone of merchandising)
- Quantitative analysis of a line (optimisation, value, reasons to set up, product range…)
Direct marketing and sales promotion:
Distribution policy
International advertising
- Roles played by the competitors in international advertising (advertisers, agencies, media, consumer lobbies)
- Global trends affecting advertising (political, economic, technological, socio-cultural…)
- Socio-cultural and management factors / planning and implementing international advertising campaigns
Financial Management:
- Financial analysis and financial information
- Sources of information
- Tools of financial analysis
A comparative approach to the legislation affecting the wine and spirits industry:
- Legislation inside and outside of Europe
- Rules governing the sale and presentation of products
- Naming of wines
- Brands & Labels
- Promotion of the product
- Administrative constraints
Logistics and purchasing
Professional Workshops: wine growing, oenology, wine tasting:
Wine tours
International negotiation:
- Negotiating techniques (according to cultural contexts) - Win-win approach
- Knowledge of the buyers
- Behaviour of the main players in negotiations
Internship:
Before graduation, students go on a 5 month field internships.
Internships include:
- Communication Assistant at Syndicat des Grands Crus Saint Emilion
- Sales and Marketing at Globus Wine Company in Shangaï
- Assistant Product Manager at Champagne Moët et Chandon
- Store Manager at Glengarry Wines in New-Zeland
Research paper:
Example subjects :
- The future of French wines in the chinese market
- The Indian wine revolution
- How to convert a visitor into a buyer ?
- Difficulties, keys of success and future prospects in an emerging market
- Is Russia a long-term and stable market for Cognac ?
See Also:
- About - Location |
||
Address: Quai de Bacalan, Bordeaux, France |
Search schools here by state/city for Alabama, Arizona-Phoenix, Arkansas, California-LA County/Bay Area, Colorado-Denver, Florida-Miami-Dade, Georgia-Atlanta, Illinois-Chicago/Cook County, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Mass-Boston, Michigan, Minnesota-Minneapolis, Mississippi, Missouri-St Louis, Nevada, New Jersey, New York, North Carolina, Ohio-Cleveland, Oklahoma, Oregon-Portland, South Carolina, South Dakota, Pennsylvania-Philadelphia, Tennessee, Texas-Houston/Dallas, Utah, Virginia, Washington-Seattle, Wisconsin-Milwaukee & more... Search career colleges in Canada by province/city in Abbotsford, Burnaby, Kelowna, Surrey, Victoria, Vancouver, BC, Hamilton, Kitchener, London, Ottawa, Toronto, Ontario, Calgary, Edmonton, Alberta, Winnipeg, Manitoba & more... |
||||
|
||||
© 2003-2024 Learn4Good Ltd: Site listing Education Programs, Career Training & Jobs worldwide.
|